In just a few short years, the local beer-producer Shades of Pale has gone from just being in Park City grocery stores and restaurants to being available all along the Wasatch Front and as far as Moab. The first shipment of beer left the brewery in May 2011, and since then Shades of Pale has had to expand three times in its same location on Woodbine Way.
"Right now, we have all these things we want to do, including eventually releasing a high-point beer in the liquor stores, but we need to expand from our current location so we can add larger tanks," said Trent Fargher, owner of Shades of Pale. "We're pretty small right now."
The current footprint of the brewing area is about 500 square feet, Fargher said. Production for a single batch of roughly 217 gallons, or 1,000 22-ounce bottles, takes 14 to 18 days from kettle to bottle. But with a growing market in grocery stores and restaurants, Shades of Pale has had to turn away customers.
"We've had to turn accounts away just because we haven't been able to produce enough," Fargher said, "which is painful. People want to pick it up and put it on draft it's difficult to service everyone we want to service."
Shades of Pale will have to wait for new equipment to be manufactured, and with a booming microbrew industry, the wait list is long. The company could wait up to a year before the right tanks can be made, Fargher said.
"You really want to buy from a reputable manufacturer who understands the industry and the beer-making process because the equipment is different depending on where and what type of beer you are producing," he added.
The beer maker currently producers three beer styles, a wheat, porter and pale ale.
"We wanted something that would appeal to a wide variety of folks," Fargher said. "We wanted something easy on the palette, not something too harsh or only for the beer geeks. We wanted to set a base line and since then we've been perfecting those three styles."
Salt Lake City is currently Shades of Pale's largest market, accounting for more than half of company sales.
Shade of Pale plans to stay in the Park City area, and Fargher said he was looking at spaces in the Silver Summit area that would give the brewery at least 2,500 square feet of space. But depending on whether or not the right space becomes available and how long equipment manufacturing will take, Fargher said Shades of Pale may construct a new building, a process that could take 12 to 18 months to complete.
Fargher said he wanted to add tours and a local tasting area.
"This will be the next level," he said. "A new facility will allow us to expand not only in the Utah market, but outside of the state as well.
"We're looking to continue our growth, offer more brews and more overall product the best billboard we have for advertising is what space we have on the shelf, and right now that is just three bottles. We need that bigger billboard on the shelf so that more people know about our brand."