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LOS ANGELES (AP) — Nintendo isn't allowing gamers to play as gay in an upcoming life simulator game.

The gaming company said Tuesday it wouldn't bow to pressure to allow players to woo characters of the same sex in English editions of "Tomodachi Life." This follows a social media campaign launched by fans last month seeking virtual equality for the game's characters.

The fans had urged Nintendo Co. to add same-sex relationship options to the English hand-held Nintendo 3DS game ahead of its June 6 release.

The game was originally released in Japan last year and features a cast of avatars based on real players living and playing on a virtual island.

Several past life games like "The Sims" and "The Elder Scrolls" have allowed players to create characters that can have same-sex relationships.