J GO Gallery will celebrate its fourth Massively Small Show
July 18, 2014
In November 2011, J GO Gallery opened its first Massively Small Show.
The exhibit’s concept was to challenge the gallery’s artists to create pieces that measured 12 inches by 12 inches.
The show was such a success that J GO Gallery owner Jude Grenney decided to do it again and again.
On Friday, July 25, J GO Gallery will open its fourth Massively Small Show during the Park City Gallery Association’s monthly gallery stroll from 6 p.m. until 9 p.m.
Grenney had previously moved the show from November to July because she wanted more people to see what artists can do with a small canvas.
"There is more foot traffic into the gallery in July than in November and it has become a popular event with our collectors, because it has a more accessible price point for one thing," Grenney told The Park Record. "Also, everyone, especially art collectors, have small niches and room for new artwork in their homes. This gives them an opportunity to grow their collection without having to provide large spaces to display them."
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This time, there will be between 85 to 100 works on display that range in price from $300 to $2,000, depending on the reputation of and the demand for the artists’ work.
"They will all measure 12-inches-by-12-inches this year," Grenney said. "In the past we have had a range of different sizes, but this year we gave them the same format.
"This way, they’ll be all the same size and it will be fun to see," she said. "It will be like comparing apples to apples."
There will be 18 invited artists and 12 J GO Gallery artists who will participate in the exhibit. (See accompanying lists titled "Artists participating in J GO Gallery’s Massively Small Show").
"This year we really expanded the reach and have artists from Florida, Michigan, Arizona, Texas and Oklahoma," Grenney said.
The exhibit also will feature many who have participated in past Massively Small Shows.
"Most all the artists we work with regular are participating, although a couple of them weren’t able to this year," she said.
Even Grenney’s partner, Curtis R. Olson, who is co-owner of the J GO Gallery has some paintings in the show.
Of the artists, only one, Salt Lake’s Paul Vincent Bernard, is known for regularly creating small-scale art
"The rest prefer to work larger, because, in most cases, it’s just as much work to do a work that measures 4 feet by 4 feet as it is to do a piece that is 12 inches by 12 inches," Grenney said. "This is because making a larger work takes nearly the same amount of time as doing a small work and that a smaller work may not be as rewarding visually or financially for the artists."
Still, Grenney said artists need to be challenged once in a while.
"Some artists get comfortable creating a certain size and creating a certain thing and I think every artist should be pushed out of their box," she said. "Some artists do that instinctively. Because they are artists and they are creative people, they push themselves. While many may not like being challenged, I think they appreciate it."
Hosting the Massively Small Show is exciting for Grenney and her staff, because the J GO Gallery transforms into something totally different.
"We usually try to keep things aesthetically cohesive and all the artists we represent have some sort of connection with the West," Grenney said. "They either work in the West or do some contemporary version of something Western, without the pieces being a traditional Western artwork.
"The Massively Small Show gives us an opportunity to ditch that concept and select artists whose works we admire," she said. "And it expands our artist network."
The exhibit will feature still life, wildlife and photography, which are art genres not usually seen at J GO Gallery.
"We wanted to have at least a pair of works per artist, but we allowed them to do up to nine pieces," Grenney said. "A number of the artists have done works that can be arranged in a three-by-three square."
Lastly, some of the artists in the show haven’t had the chance to show in Park City.
"We’ve had our eye on a lot of these artists and invited them to participate," Grenney said. "This is a much more diverse collection that J GO normally has, which is great for us.
"It’s been like Christmas every day for the past week," she said. "My guest room at home is full of all these little packages."
J GO Gallery, 408 Main St., will open its fourth annual Massively Small Show on Friday, July 25, from 6 p.m. until 9 p.m. during the Park City Gallery Association’s monthly gallery stroll. The event is free and open to the public. For more information, visit http://www.jgogallery.com.