Business briefs for Wednesday, July 12 | ParkRecord.com

Business briefs for Wednesday, July 12

Zions Bank goes biometric

Zions Bank announced the launch of fingerprint identification to consumers who wish to cash payroll and government checks. Twelve branches in Utah and Idaho will be the first to pilot the program.

Zions Bank’s introduction of the new system, powered by Pay Touch, marks the first time a major financial institution has used a biometric tool to provide check-cashing services.

Zions Express uses biometric technology to electronically capture an individual’s finger image, converts the image into a set of datapoints that are used to match the customer at the time of transaction and then records check transactions associated with that person.

Not only is enrollment in Zions Express free to the general public, it also takes just a few minutes. When a consumer cashes a payroll check for the first time, he or she gives the teller just one form of valid identification. Next, the bank representative scans the individual’s two index fingers and takes his or her electronic photo. Repeat customers need only use their finger image to complete future transactions.

Zions Bank branches that will be the first to offer Zions Express are located in Salt Lake City, Ogden, West Valley City, Midvale, Provo, Price and Park City. In Idaho, Zions Bank branches in Caldwell and Burley will pilot the program.

Chamber announces partnership with American Express

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The Park City Chamber Bureau and American Express has announced a new partnership to promote Park City and its merchant community. The partnership will help to highlight Park City as a destination, providing American Express® Cardmembers with exclusive access to special offers from Chamber Bureau members. The marketing program is free to Park City Chamber Bureau lodging, dining, recreation, and spa members.

"This partnership provides us with significant benefits, which we will utilize to promote Park City as America’s finest year-round mountain vacation destination. In addition, it provides an avenue for our members to promote special offers for our guests", said Bill Malone, executive director of the Park City Chamber & Visitors Bureau. "We appreciate our strong relationship with American Express, and are pleased to promote the American Express Card as the Official Card of the Park City Chamber Bureau."

During the winter months, Park City merchants made special offers available to American Express cardmembers through this program, such as 20 percent hotel and lodging discounts, complimentary room upgrades, or the opportunity to earn free nights with consecutive multi-night reservations at various properties. This summer, additional special offers are available for lodging, dining, recreational activities, and other warm weather offerings in the Park City area. The offers are available online by visiting http://www.mylifemycard.com/go/summerdestinations/, click on "Rockies," and then click on "Utah". All offers through this program are exclusive to American Express cardmembers.

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