Dressed Design brings touch of luxury to Park City
May 20, 2016
Beth Ann Shepherd, president of Dressed Design, got her first taste of Park City several years ago, when the Los Angeles-based company was hired to furnish the residences at The Montage Deer Valley.
It wasn’t long before Shepherd found herself back in Park City, working for clients from all over the world who were buying homes in town. Eventually, it became clear that Dressed Design was popular enough in town that it needed to have a more permanent presence. Shepherd’s vision came to fruition in April, when the company opened its 2700-square-foot showroom at 136 Heber Ave.
Shepherd, who now owns a home in Park City, is delighted to bring Dressed Design’s motto of "evolved interiors" to town. The company aims to provide developers and buyers of luxury homes with the latest in high-end furnishings.
"We’ve got all sorts of balls in the air, and I saw the need for a more evolved interior in Park City," she said. "That’s what people were asking for. They’d say, ‘I’ve seen your work, and we want to de-mountain. We don’t want a lot of lumber or woods that are too dark.’ That’s how it began."
Staging residences is the primary focus of the company’s efforts in Park City. Dressed Design outfits homes with custom furnishings for luxury home developers or real estate agents, allowing them to lease the furniture while trying to sell a property.
That’s a service, Shepherd said, that can be a difference-maker to the bottom line for developers and Realtors, and one that’s become common in luxury markets.
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Many home-sellers, though, may not be familiar with the benefits of home staging. Shepherd said staged homes typically sell at least twice as fast as those that are not. It’s not uncommon for luxury homes to go unsold for multiple years, and she’s hopeful Dressed Design can help get many homes off the market much faster.
"I think there is a little bit of a learning curve on the staging and consumer perspective," she said. "That’s going to be one of the bigger challenges. The real estate agents are saying, ‘What’s the best way for us to explain this to home owners who already have a home that’s furnished?’ The best way to explain it is that this is business. Staging a home is a short-term, high-yield investment. If they look at it like that, instead of interior design, it makes it a lot easier."
In addition to servicing Realtors and developers, people buying homes Dressed Design has furnished also benefit. They can buy the furniture along with the home for a true turn-key experience.
"We have even put toothbrushes in the master bedroom," Shepherd said. "We’ve had candles lit and the music going for people to come into their homes."
In addition, Dressed Design provides interior design services for home buyers. Many buyers who hire the company live out of town, and Dressed Design provides digital renderings and videos of the home to ensure they deliver exactly what the customer wants.
Shepherd said that’s just one example of the level of service the company provides. As a point of pride, the company will do all it can to please customers.
"I say to everyone, ‘We are ladies and gentleman serving ladies and gentleman, and that means five-star service,’" she said. "If you call at four in the morning and say that you’re coming in at 6 o’clock and we need to have a meeting, we will be here. We’re very much about making that happen."
Clients who want a taste of Dressed Design’s services can go to the showroom. The hours are 1-8 p.m. Thursday through Saturday and by appointment only Monday through Wednesday. Shepherd is hopeful the style of the company shines through for customers who visit.
"I said, ‘When we’re going to put all our time in here and start working and focusing on it, I want it to be fun,’" she said. "I wanted to have a good time. I think that’s what the mountain life is about. We wanted to get rid of all those desks and offices. This really says who we are."
136 Heber Ave.
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