Real estate group celebrates 30 years
March 28, 2014
One day, while supporting a local car wash, Jess Reid paid with his credit card. The cashier glanced at the name on the card. "Jess Reid?" he said. "I have been driving by the Reid Building for years and I thought you were dead." It has been a joke ever since. Reid, founder and president of Jess Reid – Christie’s International Real Estate, not only has an iconic building in Park City but has also been a mover and shaker in the city for the past 35 years.
"I meet so many people who are surprised when I tell them who I am. I guess it makes me seem ancient having a building named after me – but yes, I am still here at the Reid Building every day," Reid said, "I’m not dead yet."
In 1978, Reid managed a Park City branch of the largest real estate firm in Utah, but he soon sought to make a change. Reid started his own real estate company, Jess Reid Real Estate in 1983, and shortly afterward listed the village at the base of Park City Mountain Resort. "I remember when there was no Park Meadows or Deer Valley, and you could buy a lot in Silver Springs for $19,000 and a furnished condo at Park City Mountain Resort for $30,000. Things have come a long way since then," he said. In the 1980s, Reid’s team listed and sold many projects around town, most of them bank-owned.
Reid was the founding president of the Park City Chamber Bureau, on the founding board of directors and served as president for the Park City Board of Realtors and Park City Rotary club. Reid was a recipient of the Park City Leadership Award and served as a former board member and chairman of the Utah Travel Council.
After working at a large corporate real estate company, Reid feels his mid-sized boutique firm with just over 30 agents proves that bigger doesn’t always mean better. The firm is coming out of the Great Recession and celebrating its 30-year anniversary. Reid says it is gratifying that he has had so many people support him throughout the years, including several agents that have been with him between five and 20 years. "Agents stick around because Jess is a knowledgeable resource and he’s always there for us," one of the agents said.
Jess Reid – Christie’s International Real Estate has adapted to the time and the market. "Technology is a huge part of the business today," Reid said. "We recently built a cutting-edge website that is not only current and easy to use but the perfect tool for searching the entire Park City Multiple Listing Service. It is also a great resource for everything in our community and we post relevant information on all of our social media platforms."
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The company is affiliated Christie’s Art Auction House as well as Leading Real Estate Companies of the World (LREW). "We have a nice balance between local, national, and international affiliations," Reid said. "Our affiliations with Christie’s and LREW are beneficial to our customers because they bring in leads from outside sources that are interested in buying our clients’ homes or selling their own."
Reid has had offices in Upper and Lower Deer Valley for the past 15 years. After four recessions, Jess Reid – Christie’s International Real Estate has successfully been around longer than any other company in town. They must be doing something right.