DealerCamp wraps in Park City
July 29, 2011
Bike DealerCamp wrapped up at Deer Valley Resort on Thursday, and even though it was twice as large as last year, attendees say their only complaint was they wanted it bigger.
DealerCamp was started to give brands a chance to show their wares to retailers prior to Interbike, the cycling industry’s main trade show in September.
Exhibitors at the show said the strategy is working, but they wished more "dealers," or buyers for retailers, had attended.
Hillary Hanson, director of marketing for Recovery Pump, said she had "huge success" at DealerCamp. The company started last January and sells pneumatic leg boots that massage muscles to reduce swelling.
Having attended Interbike in the past, Hanson said she liked the "outdoor crowd" DealerCamp attracted.
"You can really test the product in the hills," she said. "We’ll definitely be back next year. It was super-well organized and they take care of the vendors
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Wahoo Fitness is another company less than a year old. Its product allows smart phones to become cycling computers. Mike Stashak said the quality of interaction with dealers at DealerCamp was high.
"We’re brand new. There’s no way to get brands to notice us in a short time," he said. "Here we have access to all these dealers I can spend time with them here in my tent, but I can also go on a ride with them or even have a beer with them.
Jason Scheirs, founder of Enve Composites in Ogden, said he’d attend DealerCamp again even if it wasn’t so close to home.
"It’s an event with riding that doesn’t happen (at Interbike)," he said. "Anyone who comes here should have a good experience."
Still, Scheirs said he’s hoping the event is bigger next year.
Michael Pryde, division manager for NeilPryde Bikes, said DealerCamp is a great idea, but he likely won’t come again if there aren’t more buyers at next year’s show.
"I was hoping for 1,000, but there isn’t that many," he said.
Pryde said he enjoyed Park City’s roads, weather and trails and said it was a great location for the event.
He suggested a proper race would draw bigger crowds. Small races were held over the three days, but a full-scale competitive event in the early morning would be an excellent way to get people excited about next year’s inventory, he said.
Julie Thew with clothing manufacturer Dude Girl said her interaction with buyers was slow, but high quality. Interbike is too "frenzied," she said.
Thew, too, was enjoying Park City.
"It’s easy to get around and everyone is super friendly," she said.