City Hall seeks ‘Park City 1884’ and other trademarks | ParkRecord.com

City Hall seeks ‘Park City 1884’ and other trademarks

Officials want to secure names in months after PCMR uproar

City Hall uses the Park City 1884 logo, seen at City Park, for numerous branding purposes. The municipal government has filed applications to trademark the logo and other marks or names used by City Hall. The applications were filed following the controversial efforts by Park City Mountain Resort and its owner, Vail Resorts, to secure a trademark on the name Park City as it applies to a mountain resort.

City Hall has filed applications seeking trademarks for names and logos associated with the municipal government, including the widely used "Park City 1884" logo, a move that follows in the months after a bitterly contested, uproarious trademark dispute centered on the name 'Park City.'

The applications were submitted to the U.S. Patent and Trademark Office earlier in the fall. They have not been widely publicized, and Mayor Jack Thomas and the Park City Council are not believed to have discussed the applications publicly.

Mark Harrington, the Park City attorney, said six applications have been filed by City Hall. In one of them, the municipal government wants a trademark on the "Park City 1884" logo. The logo, commemorating the year of the city's incorporation, is seen in numerous locations in the community. The other applications cover the Park City Ice Arena and its logo as well as two names associated with the City Hall-owned golf course – "Park City Municipal Golf Course" and "Park City Golf Club." The term Park City Golf Club seems to be more widely used in the community than the other one, but many people refer to the course using the word "municipal" as well.

The applications list numerous goods and services City Hall associates with the names and marks, an important section of an application since a trademark, if granted, would be limited to those goods and services. The goods and services listed on the application for the "Park City 1884" logo are especially broad, covering a range of municipal functions like recreation services, community events and providing information to tourists.

The applications involving the Park City Ice Arena lists goods and services like ice skating and other ice-based sports like hockey. It also lists providing lessons and entertainment services. The applications for the golf course trademarks, meanwhile, note golf lessons, tournaments and leagues.

Harrington said the trademark applications were filed to "protect the success of the brand that these facilities have built" and prevent confusion if a business wants to use the logos or the names.

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He said City Hall will continue to evaluate whether to seek additional trademarks for other names or logos of municipal facilities. Harrington said City Hall does not plan to seek a trademark on the name "Park City" as a geographic location, though.

"Just to further ensure we weren't running into conflicts in the future," the city attorney said.

He was not aware by midweek of any opposition to the City Hall trademark applications. If the applications advance, the Patent and Trademark Office will eventually open a window for opposition filings.

Harrington said City Hall retained a law firm to process the trademark applications. David Dellenbach, an attorney at the Salt Lake City firm of Workman Nydegger, is listed on the paperwork filed with the Patent and Trademark Office. Harrington said the attorney assisted City Hall on a pro bono basis during the discussions earlier in the year about Park City Mountain Resort's bid to secure a trademark on the name 'Park City' as it relates to a mountain resort.

PCMR and its Colorado-based owner, Vail Resorts, eventually abandoned the efforts to trademark the name "Park City," but the resort's application triggered a highly contentious debate with City Hall and the wider Park City community. There were deep-rooted concerns about a corporation securing a trademark on the name of the community even as the PCMR side argued that the application was narrowly crafted and a "Park City" trademark would not lead to actions against other businesses that use the name of the city in their moniker.

Park City leaders took a strong stand against the application, culminating in a closed-door Marsac Building meeting between City Hall officials and a high-ranking delegation from Vail Resorts. Opponents of the trademark application rallied outside the building as the meeting occurred.

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