The party surrounding Sundance has started at City Hall
January 13, 2015
Correction, Jan. 20: Clothing maker Eddie Bauer plans to operate a temporary corporate setup at 723 Main St. Jan. 23-25. An article in the Jan. 14 edition of The Park Record based on a City Hall report listed a different address and different dates.
The party surrounding the Sundance Film Festival has already started at City Hall.
The Park City Council in December and earlier in January approved a series of licenses allowing temporary corporate setups during the film festival and gave the required local consent for temporary alcoholic beverage licenses for special events. The City Council is expected to approve another batch of licenses on Thursday. The ones approved on Thursday will be the last for the 2015 festival unless the City Council schedules a special meeting.
Parkites typically do not monitor the licensing process, but the approvals provide a preview of some of the goings-on that are expected during the film festival. There is typically a mix of corporate setups with some being open to the public and others that are by invitation only.
Nearly all of the licenses involve locations along Main Street or just off the street. Main Street is the hub for corporate interests during the festival as firms rent space and then transform them into event spaces, reception lounges or the like.
A City Hall report submitted to the elected officials in anticipation of the meeting on Thursday indicates officials received approximately 120 applications for temporary corporate setups. There will be more than one corporate interest at the same address in some cases.
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Some of the notable corporate names include:
The corporate interests see Sundance as a prime marketing opportunity as Park City is jammed with celebrities, journalists and power players in the entertainment industry. Park City leaders in recent years have nudged them toward Main Street after numerous complaints about large corporate events being held in rented houses in neighborhoods.
Sundance runs from Jan. 22 until Feb. 1. Many of the temporary setups are moved in a few days before the festival and are removed prior to Sundance ending. Main Street by the middle of next week is expected to be bustling with moving trucks and construction crews as the corporate setups and other festival-related work intensifies.
Corporate interests that are official Sundance sponsors will also have spots along Main Street. Those locations are covered by the film festival’s overall City Hall license.