Rossignol opens retail store on Main Street | ParkRecord.com

Rossignol opens retail store on Main Street

by Andrew Kirk, OF THE RECORD STAFF

Jans Mountain Outfitters is gone from Main Street sort of.

It’ll be the same owners, the same lease and even the same workers, but the Old Town location will become a concept store selling Rossignol apparel and winter-sports equipment.

Jans and Rossignol have had a business relationship for more than 20 years, said Russ Coburn, president and CEO of Jans. The idea of a store in Park City has been in the works since Rossignol opened its Mountain Center in the city in 2006.

The store will probably open its doors close to Thanksgiving, but the companies are still finalizing a Grand Opening featuring skiing stars to coincide with the start of the ski season, Coburn said.

The exciting thing about having a store so close to the headquarters at The Mountain Center is it will provide Rossignol with a test market where designers and company officials can easily meet customers, he said.

Business neighbor Raette Belcher of Southwest Indian Traders said the concept store is a cool idea.

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"They got a feel for what customers have been asking for," she said. "I’m in the same boat; we must do what customers are asking for to stay alive what they’re trying to do makes perfect sense."

While many businesses on Main Street sell apparel, there are scattered places that sell winter-sports equipment on the street. Belcher said it is a wise addition to the area.

Marc Nadeau, assistant manager at another ski equipment company on Main Street, Destination Sports, said he isn’t concerned about competition.

Most of his customers are staying at hotels surrounding his location on lower Main Street. He doesn’t anticipate Rossignol drawing away the same customers.

The Jans storefront is undergoing a facelift by Keim Construction and is closed until late November or early December.

In addition to seasonal apparel, the store will also stock helmets, boots, skis and other equipment.

Coburn said his company isn’t planning to quickly reopen a regular Jans store on Main Street, but Jans continuously considers its business options.

The Rossignol Mountain Center was contacted for comment but never returned repeated telephone calls.

Rossignol retail store

540 Main St.

Opening: sometime between Thanskgiving and second week of December.

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