The festivals, including Uncle Uncanny's at Deer Park, have helped Richard with his career, so he wanted to organize a new festival to expose other local and regional bands to a Utah audience.
That's why he and marketing director Colby Hoopes will present the Keetley Music Festival at the Rivers Edge Campground.
The festival will run from Friday, Aug. 8, through Sunday, Aug. 9.
"This is a whole new idea spun of some of the stuff we have done to keep the music-festival thing alive across the state," Richard said when he and Hoopes spoke with The Park Record last week. "It's also a way for us to support the whole local music scene as well."
There will be between 40 and 60 artists scheduled to perform, including Van Lady Love, Holy Water Buffalo, Triggers and Slips, Mimi Knowles, Broken Silence, Miss DJ Lux, DJ Shields, Son of Ian, DJ Raffi, Blended Rootz and DJ Kemosabi, to name a few.
"We wanted to get local and regional bands to headline the event and make it their platform," Richard said. "I think this is something that both Summit and Wasatch County will embrace."
Since the Keetley Music Festival is a three-day event, there will something going on throughout the days and into the nights.
One of the big family-friendly days will be Saturday, according to Hoopes.
"We will present sets by the Granger School, Musicgarage.org and Mountain Town Music, three nonprofit organizations," Hoopes said. "These sets will be used to raise awareness for these organizations and give the youths their platform to headline and get on the stage and perform in front of their peers. The kids in that program are the next generation of musicians."
The day will also feature a bounce house, face paintings and other fun activities, including a club for kids age 18 and younger.
"This will be a safe place for them to come hang out, dance and hear some music spun by DJs," Richard said. "It will be a way for them to hear these great spins without having the bar or late-night party atmosphere."
Richard's daughter came up with the idea for the youth club.
"With past music festivals, kids, like my 16-year-old daughter get bored when the night comes, because we don't want her around the late-partiers," Richard said. "Now, we've given that age something they can call their own."
In addition, the Granger School will offer DJ demonstrations and kids will learn the ins and outs of how to DJ and create electronic music, according to Richard.
"It won't just be the live music aspect, but the whole show presentation," he said. "In fact, we've added a lot EDM (electronic dance music) throughout the festival as well."
The musical vision of the Keetley Music Festival is to present artists from all different styles of music, Richard said.
"We want to cover the scope of music from pop, rock, folk, bluegrass and DJs of all formats including EDM, hip hop and house, and pack that into three days," he said, laughing. "A lot of music festivals we have done have been just about certain types of music and attracted a certain type of audience. This one we want to open up to everyone."
The Keetley Music Festival will be run by BA Sound and Metro Productions who will provide the sound systems, stage and lighting, Hoopes said.
Other sponsors include Skullcandy, V2 Presents, Red Bull and Bohemian Brewery.
"We will have two stage areas, one that will feature activities for younger crowd and one that will feature attractions for the older crowd," he said.
Hoopes has a personal connection with Keetley.
"Keetley is the old mining and farming town that now resides underwater in the Jordanelle Reservoir," he said. ""When I was a child, my dad filmed TV shows and movies there. All the 'Grizzly Adams' sets were there and they used to have huge parties there. And now we're throwing our own party there.
"Our mission is to bring the spirit of Keetley back alive with the support of our community," Hoopes said. "The name attaches itself to that area and I think it's cool and for three days we'll bring back the life of the area."
Festival gates will open Friday at noon and the music will begin at 2 p.m. and run through 5 a.m. Saturday morning.
Saturday's sets will begin at 10 a.m. and run until 5 a.m. on Sunday, while Sunday's music will begin at 10 a.m. and run until 1 a.m. Monday morning.
The Keetley Music Festival will run from Friday, Aug. 8, through Sunday, Aug. 10, at the Rivers Edge Campground, 7000 N. Old Hwy. 40. Single-day passes are $30 for adults and $15 for children. A Saturday pass is $15 for adult and $10 for children. A three-day pass ranges from $35 to $55 for adults and $20 for youths. A VIP three-day and all-access pass is $95. Tickets can be purchased by visiting www.smithstix.com . Camping areas are available for $10 per tent. Cabins are available for an additional cost. To make reservations call 435-654-4049.