Park Meadows Country Club, which operates a private golf course, was recently named the Private Club "Merchandiser of the Year" by the PGA Utah, the third major accolade for the club in the past two months.

"Every private club in Utah has opportunity to be nominated," said Bobby Trunzo, the Head Golf Professional at Park Meadows. " I know we have doubled our sales over the last year and half to two years, since I've been here."

"I've been shooting for better inventory control and a better buying strategy since I started," he added. "Our strategy is to find a few select lines that differentiate us from other clubs in the area. We're not selling the exact same stuff as everyone else."

This month, the award was presented to Trunzo, who was nominated for the distinction by others in the industry. Golf professionals submitted their nominations of Trunzo based on his strategies for the store. He introduced a special-order program and also seasonally changes apparel in the golf shop to cater to summer and winter guests.

Gross products have increased by 35 percent since he began two years ago, Trunzo said.

The private golf course also received recognition from Salt Lake Magazine this fall as one of the best private courses in the state.

"I'm very happy to have been recognized by my friends and colleagues, but this was truly a group effort from our staff here at Park Meadows," Trunzo said in a press release. "My wife, Saskia, is the shop's merchandiser and deserves much of the credit. Corey Wooley, Travis Gilbert and Ashley Hihath were also critical to our success."

The Park Meadows championship golf course has hosted 10 Senior PGA Tour events, including an event last month when the course was selected to host the local qualifying round for the 58th annual USGA Senior Amateur Championship.