Park City Sport on Main, a new ski and snowboard equipment rental outlet, is celebrating its grand opening today, Nov. 17 at 8 a.m. The new store is located on the Marriott Summit Watch pedestrian area near the Town Lift on lower Main at 710 Main Street.

Featuring new 2013 rental and demo equipment from brands including Rossignol, K2, Salomon, Dynastar, Elan, Blizzard and Volkl. The new storefront will provide a wide range of gear and accessories, as well as full-service tuning and waxing.

Park City Sport on Main is the latest addition to the Park City Sport family of stores founded 29 years ago at the base of Park City Mountain Resort. Customers can expect the same great service and friendly pricing at the newest location. Affiliated stores are Slopeside Sports and Jake's Ski and Snowboard Rentals located on the plaza at PCMR.

"Our new location near the Town Lift is exciting," manager Daniel Goode explained. "I am happy to provide the Main Street guest the same high quality, low prices and great service as our other stores. The new location allows easy access to the mountain via the Town Lift and all the apres ski activities on Main Street. We're celebrating our new location by offering 50 percent off sales and rentals on opening day."

For more information call (435) 649-3881 or log on to www.parkcitysport.com

Contact:

Sarah Baldwin, Director of Sales