Some are calling it "season pass wars" but Canyons Managing Director Mike Goar just sees it as a great time to be a lift ticket consumer.
"There are no wars. What there is, is widespread support for offering our local community tremendous ski value," Goar said.
After Vail Resorts' takeover earlier this summer, made Canyons it the first Utah resort eligible for inclusion in Vail's multi-resort Epic Pass, other Utah ski areas have scrambled to form their own alliances.
A week ago, Deer Valley, Park City Mountain Resort, Alta and Snowbird teamed up to offer three days at each others' resorts as part of their season-pass privileges.
This week, Solitude and Brighton revealed their first-time-ever joint season pass. Referred to as their Big Cottonwood Pass, the cost is $999 and offers unlimited skiing at Solitude and Brighton, including night skiing at Brighton.
On Thursday, Canyons released additional information about their season pass packages. According to Goar, the early purchase prices are guaranteed through Sept. 2.
In addition to the previously announced Epic pass ($689 for adults, $359 for kids) that offers unlimited skiing at all of Vail's resorts (Canyons, Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood) plus Arapahoe Basin and Eldora and several bonus days at resorts in Switzerland and Austria, Goar described a number of deals aimed at local skiers and snowboarders.
A new Epic Local Pass offers similar multi-resort benefits but carries some restrictions including blackout dates during busy holidays. The cost is: $529 for adults, $409 for teens and $269 for children.
For those who don't anticipate skiing at Vail's other resorts, there is the Canyons Youth Pass, available only to Utah residents and property owners which has no blackout dates and costs: $429 for college students, $299 for teens and $259 for children.
Other packages released on Thursday include four- and seven-day discounts.
Canyons will not be offering some of the discounts the resort offered in previous years, including those for police officers, fire fighters, teachers and seniors, but Goar said the new prices are comparable to, if not lower, than those offered in the past.
As to other Utah operators' reactions to Vail's aggressive pricing, Goar believes that introducing the Vail brand to Utah will attract more skiers overall.