J.P. Solberg, rental manager (left), and Sarah Baldwin, co-owner of PC Sport, stand in front of the Mountain Hardwear displays in the brand new
J.P. Solberg, rental manager (left), and Sarah Baldwin, co-owner of PC Sport, stand in front of the Mountain Hardwear displays in the brand new shop-in-shop located on lower Main Street. Christopher Reeves/Park Record.
On Monday, Oct. 14, the space to the north of Atticus Books, Coffee and Teahouse on lower Main Street was completely empty. On Tuesday, the front right half of the space was filled with wooden columns, displays and Mountain Hardwear ski and snowboard apparel and accessories.

On Wednesday, build-out began for the other half of the space, and by Thursday, it was filled with Salomon products. Within a week, PC Sport had filled the front of the space with what co-owner Sarah Baldwin calls a "shop-in-shop concept."

The build-outs were each done by Mountain Hardwear and Salomon merchandisers within 24 hours, and Baldwin said it was impressive.

"People would walk down Main Street and see absolutely nothing in the windows, and a week later, there was a store," Baldwin said. "I just think it's so cool for a small town like this."

The week before, she said, there was nothing in the space but boxes, and four days later, the space was "completely gutted" and put back together.

Baldwin owns PC Sport along with Dean and Jamie Peters, and they have been working on the store all summer. They approached Mountain Hardwear and Salomon about the "shop-in-shop," because Baldwin said they are both reputable and strong outdoor brands with exceptional technical apparel.

The "shop-in-shop" is a concept Baldwin said is lacking in Park City and will be a new and different offering for avid skiers and snowboarders in town as well as visitors during the winter season.

Rather than going to a ski apparel shop like REI and looking for the brands customers like, they can go to PC Sport knowing that Mountain Hardwear and Salomon are right at the front of the store.

However, PC Sport does offer other brands such as Smith & Giro, Eider and Smartwall, among others. The other lines will be at the back of the store, behind Mountain Hardwear and Salomon.

In the opposite back corner of the store is a brick fireplace in front of three armchairs atop a platform. Ski boots are stacked next to the fireplace, and a rolling chair sits in front of the platform. The corner is a ski equipment rental space PC Sport will offer for residents or visitors who walk in after coming across the store while walking down Main Street or make a reservation online.

"We will offer individual boot fittings," Baldwin said. "A technician will sit in this chair and fit customers while they sit in the comfortable armchairs."

Baldwin said they are preparing for a busy first winter season by offering a Smartwall sample sale on its opening day, Thursday, Oct. 31, starting at 3 p.m. until close, which Baldwin said will be whenever trick-or-treating on Main Street is over. They will continue the sale on Nov. 1 and 2 from 3 p.m. until 7 p.m.

"We went from people looking in the window at an empty space to this 'shop-in-shop' that we are very proud of," Baldwin said. "So with this event, we just hope to get people in the door so people can see what we are all about."

PC Sport

  • 738 Main St.
  • 435-649-3881
  • www.parkcitysport.com
  • Open daily starting Oct. 31