People take part in the Tour of Utah Lifestyle Expo in Park City in 2013. The Lifestyle Expo will be featured in the Tour of Utah again in 2014, making
People take part in the Tour of Utah Lifestyle Expo in Park City in 2013. The Lifestyle Expo will be featured in the Tour of Utah again in 2014, making stops in Park City and Kamas. (Park Record File Photo)
While the Tour of Utah touts itself as one of the top bicycle competitions in the country, organizers say the race itself isn't the only thing that makes it a premier event.

The event will also feature the Lifestyle Expo, a showcase of several Utah-based and national sponsors in a farmers-market atmosphere near the finish line of each of the race's seven stages. Stage five will finish at 170 N. Main St. in Kamas on August 8, while the seventh and final stage will be on lower Main St. in Park City August 10. Both stages are expected to finish at about 3:45 p.m.

"Each stage is going to be a full day of vendors," said Jenn Andrs, Tour of Utah Project Manager. "It's really part of the excitement of the Tour of Utah. It's always packed because people like to come out and experience everything."

Andrs said there will be dozens of vendors each day of the expo, with up to 40 packing the stages in Kamas and Park City, as the race nears its completion. Naturally, several vendors are outdoor recreation companies, such as Scheels and Sandy-based DNA Cycling, but other vendors are more diverse, such as Sierra Nevada Brewing Company and the Utah National Guard.

"This year we're seeing all of our vendors really try to engage people," Andrs said. "The vendors are really excited about it. They're focusing on making booths more interesting, wanting to attract as many people as they can.


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One of the main vendors at the expo this year will be University of Utah Healthcare, which will be present at each of the seven stages with what it's calling Tour of Your Health. University of Utah Healthcare's booth, which will be geared toward children, will feature activities that promote complete health and wellness, said Marcus Perry, Community Engagement Manager for University of Utah Healthcare.

Perry said the highlight of the booth is a bicycle attached to a blender that will allow children to make their own smoothies.

"We hope to teach people that it's not just about being active or eating healthy," Perry said. "It's about social, mental and spiritual health, too."

One of the main benefits Perry touted that goes with being a part of the Lifestyle Expo is the chance to rub shoulders with many other vendors that encourage active lifestyles.

"I'm thrilled to be a part of an environment that promotes health and fitness," Perry said, adding that it's the second year University of Utah Healthcare has been a part of the expo.

Andrs said that in addition to the vendors, there will be big-screen televisions to follow the race live. There also will be short children's bike races and BMX bike showcases.

Lifestyle Expo Vendors:

America First Credit Union

Alsco

DNA Cycling

Ion

Kühl

Larry H. Miller Dealerships

Million Miles at Miller

Nature Valley

Team Novo Nordisk

Patchnride

Scheels

Scott

Shimano

Sierra Nevada Brewing Company

Snowbird

Strider Adventure Zone

Subaru

University of Utah Healthcare

Utah National Guard

Verizon

Visit Salt Lake

Vivint

Zero Fatalities