As executive director of the National Ability Center, Loveland said an event like Live PC Give PC is more than watching the numbers head northward; to her, it's about raising awareness of all local nonprofit organizations in Summit County and to help them sustain their message and continue forward.
"I know for me, as a personal donor and giver, it was exciting and I just donated to multiple charities in town," she said of last year. "To those that give, and to those who live here in our community, we can give a little to a lot of different activities."
Live PC Give PC returns Friday for its sophomore season under the umbrella of the Park City Foundation. In its first year, the fundraising event raised $330,000 in 24 hours from 1,500 donors for 55 different nonprofit organizations. The goal this year is to eclipse the half-million mark at $500,000 and garner 2,500 donors.
"It raises awareness for what each organization does for you," Loveland said. "It wasn't too hard to convince us that it was a great opportunity. Last year, of course, we had a great opportunity to raise funds and that was a huge support for us, but specifically the timing of the campaign this year and last year is that it ties right in with veterans' week.
Loveland said the NAC expects to see a monumental spike in the number of injured American armed forces veterans making the trek to the center from about 50 this year to upward of 800 in 2013.
To Charlie Sturgis, executive director of the Mountain Trails Foundation, a crucial fundraising event such as Live PC Give PC gives the organization -- which celebrates its 20th birthday this season -- more momentum to work harder and put out a stronger product.
"We have a significant impact on the community and certainly everything we do is free to the public," he said. "We encourage lifestyle opportunities. It's great to be in that position, but it certainly holds us to a higher level of responsibility. We have a laid-back staff, but our staff stresses over the doing the job best as can be done."
Sturgis said the main objective being involved with Live PC Give PC is to prove to the community that doing a good job is as important as anything.
"I'd like to think our real goal is to be able to know that we're acting in a way where we can be doing this 10 years from now," he said.
Ken Block, vice president of the Park City Sailing Association, was a board member of a community foundation during his time as a Massachusetts resident, and said it was there that he first saw how a simple idea can keep the engine for so many different organizations running.
"This year we decided to make (Live PC Give PC) our one major fundraiser," he said. "We're not only reaching out locally where there's tremendous competition for the dollar, but we're also using it as a central vehicle for fundraising.
"I can say our real goal, our real impetus behind this, is the collaboration."
He said an event like Live PC Give PC creates necessary transparency for nonprofit organizations, which is important when it comes to choosing which organization donors want to send money toward.
"Even though we are kind of fighting for the same PC dollar, we all differentiate," he said. "The more funds we raise lowers our overall fees. This is a big step in helping us get there."