Artistic event is BRANDed to celebrate various local creatives |

Artistic event is BRANDed to celebrate various local creatives

Hadley Dynak, as executive director of the Park City Summit County Arts Council, knows about the strong arts and culture sector in Park City and Summit County that include visual arts, music and performance.

She also has seen that creativity plays out in the area's entrepreneurial spirit.

"Being a creative maker and business owner is hard work and takes guts, but also takes community," Dynak told The Park Record. "So we designed BRANDed PC as an experience and gallery that serves as a matchmaker between the community and creatives."

BRANDed PC, which is a week-long pop-up art exhibit and sale, made its debut last year. The event will return with a launch party this year 7:30-9 p.m. on Saturday, Dec. 2, at the Kimball Art Center, 1401 Kearns Blvd. The event is open to the public.

BRANDed PC showcases our local creative industries and brands, but most importantly the people behind them...” Hadley Dynak, Park City Summit County Arts Council executive director

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The exhibit and sale will then run from Dec. 4-10, during the Kimball Art Center's regular hours, 10 a.m. to 5 p.m. Monday through Friday, and from noon to 5 p.m. on Saturday and Sunday.

"The goal of this project is to help expand the arts and culture conversation and awareness in our community to include our local creative entrepreneurs and makers," Dynak explained. "The ideas is BRANDed PC showcases our local creative industries and brands, but most importantly the people behind them that includes visionaries, builders, makes, risk takers, sleepless dream chasers and creative entrepreneurs."

BRANDed PC 2017 will expand on what the exhibit and sale was last year.

"We originally proved the concept with a limited three-day run and test the idea of creating a pop-up that celebrated our creative local makers," Dynak said. "This year, we're testing the idea of scale. We are going to expand the reach and impact with more makers during a longer run."

There will be 43 participants, which is up from the 26 that showcased their products last year. (See accompanying list)

"Being a maker takes guts," Dynak said. "It takes hope. It takes hard work. It takes community. And we believe in the power of community and want to show the power of buying local and how that supports our creative sector and local brands."

Because of the increase the number of participants, the Park City Summit County Arts Council grouped them into different categories.

"We have things to wear, to savor, to nurture and such," Dynak said. "The space will reflect and connect with these different types of products."

She is also happy that the list grew from last year.

"When we started up the project last year, we didn't have a list or directory of who thought of themselves as creatives in Summit County," Dynak said. "So we built on our list from last year and reached out to those who participated, and expanded the network."

The Park City Summit County Arts Council will sponsor its own fashion Capsule Collection called "Viva la Frida."

The collection is comprised of T-shirts of the influential Mexican visual artist Frida Kahlo that designer and arts council member Sharon Backurz, founder and creative director of Zenzee fashion, has created.

"The T-shirts are part of the 'Dead Artist' line that also includes Art Gangsta, which is Pablo Picasso," Dynak said. "It's about marrying the art lover and art maker through a capsule collection through these people like Zenzee."

Saturday's opening event will include a lounge area set up by Poison Creek Furniture and Design, and a fashion show by sponsor Farasha.

"The fashion show will highlight some of the products that will be exhibited in the gallery," Dynak said.

Dynak also wanted to thank the Kimball Art Center for donating the space for the exhibit.

(See accompanying schedule of Kimball Art Center offerings during BRANDed PC 2017).

"This is another fun idea that we wanted to experiment while promoting arts and culture in the community and raise revenue for the work the arts council does," Dynak said.

A launch party for BRANDed PC, a week-long pop-up art event will be held form 7:30-9 p.m. on Saturday, Dec. 2, at the Kimball Art Center, 1401 Kearns Blvd. The event is open to the public. BRANDed PC, which will run in the Kimball Art Center's Main Gallery from Dec. 4-10, is created by the Park City Summit County Arts Council and highlights local creative brands.

In conjunction with BRANDed PC, the Kimball Art Center will showcase four activations. All are free or low cost and the nonprofit will ask for a donation to support future community driven programming.

Here is the schedule:

• Be a Maker: 1-2:30 p.m., Tuesday, Dec. 5, Main Gallery. Nan Gray of Park City Professional Artists Association, will provide an opportunity for participants to hand make “mail-able art” – personal note cards or mini paintings using watercolors that can be given to someone you’d like to have “that little something special.”

• Idea to Object: 5-7 p.m., Wednesday, Dec. 6, Kimball Clay Studio. Join Shasta, Kimball Clay Studio Manager and BRANDed exhibiting artist, in the Clay Studio for a hands-on workshop exploring soft slab clay techniques to create simple tableware. Registration opening soon.

• Biz Development 101 with Pando Labs, 5-7 p.m., Thursday, Dec. 7, at the Kimball Art Center. Pando Labs, which is interested in helping creative makers and artists build a business, idea, product and vision etc., will host a talk to share information about what they do and how they can work with artists and creative makers to achieve their goals. No registration required.

• Winemakers Talk with Old Town Cellars, 5-7 p.m. at the Kimball Art Center. Old Town Cellars, the exclusive wine label of BRANDed, will give a winemakers talk accompanied by wine for purchase. No registration required.

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