Culinary Wine Institute earns a gold medal from Aurora Awards
January 31, 2014
The Culinary Wine Institute, an online wine sales and education certification company, has won a gold medal.
The award, which isn’t in downhill or bobsled, was announced by the Aurora Awards, an international competition that recognizes excellence in non-entertainment film and video, said Kirsten Fox, founder and CEO of the Culinary Wine Institute.
The Institute won for its "Foundations in Wine — Level One" installation, which is a four-part video course about selling wines.
The filmmakers, Market Vision Media, submitted the four 15-minute films unbeknownst to Fox, who was surprised and delighted to learn she won.
"I was the lucky person who got the phone call that said I had won a gold medal and asked what I wanted the award to say," Fox said to The Park Record. "I had never heard of the Aurora Awards, and the caller explained that it was like the Academy Awards for corporate and training videos."
So, Fox went online and did some research and she was astounded at what she found.
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"My competition was Disney, Black & Decker and Kiwanis International," she said. "I was pretty psyched because they all have more people doing their productions than I did."
"This project wasn’t just a powerful and engaging video training course," said Ryan Black, owner of Market Vision Media, who submitted the course to the competition, in a statement. "It was a showcase for the talent we have ‘behind the camera.’
"Being able to produce consistently superior work takes a lot more than good equipment — it takes a creative team with artistic vision," he said. "I’ve always known that the talent both in front of and behind the camera is what drives success — and this international award proves it."
"Foundations in Wine — Level One," teaches, in under 15 minutes, basic wine-sales skills to servers in the restaurant industry, and the shooting took place over the course of three months in various places in Park City.
"The first course, which is called ‘A Is For Apple’ and is about white wine, was filmed at the Market in Park City," Fox explained. "We went in after it closed and Mike [Holm], the owner, was so kind to let us come in at 11 p.m. We shot all night and wrapped at 6:30 a.m."
The second video, "Tea for Two," which is about red wine, was shot at Atticus Tea, Books and Coffeehouse.
"They also allowed us to come in after they shut down around 7 p.m. and we stayed until 3 a.m.," Fox said.
The third and fourth segments are called "Same Weights, Great Mates" and "Basic Table Service."
"Same Weights" is about the food and wine pairings and we filmed at the Mariposa at Deer Valley, and "Basic Table Service" was shot at the Santy Auditorium stage, Fox said.
"Each video is about 15 minutes long, but I learned that I would spend at least 15 hours on a shoot to get that 15 minutes," she said. "It took us a lot of takes, and let me tell you, I can be less entertaining at 2 a.m. than I am at 2 p.m."
Since Fox has background in making video, writing the scripts came easy for her.
"Working with the team was great as well," she said. "We did what I think we set out do.
"My goal when I started this company was to create friendly, engaging content and deliver it in a way to restaurant servers that wouldn’t bore them to death," Fox said. "So this was a validation for me to know that the tools I used and the quality of the video, content, examples and resources were engaging and helpful in relaying the subject of wine to a population that sometimes doesn’t care about it, except when they are selling it to their customers."
The award set Fox up to launch into the Level Two videos with confidence.
"The restaurants who have used the Level One videos are asking for a Level Two video, but also giving us suggestions," she said. "They want to know what the next step for a server is and how to get there."
For more information about the Culinary Wine Institute, visit http://www.culinarywineinstitute.com .
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