Locals will get jump start in grabbing Sundance passes
October 21, 2016
It’s the middle of October, but January is just months away, meaning the 2017 Sundance Film Festival is around the corner and many movie buffs are eager to purchase tickets.
Lucky for locals, the Sundance Institute will provide Utah residents the opportunity to purchase passes and ticket packages at noon Tuesday before sales open to the public on Wednesday, Oct. 26.
The passes are credentials with an photo ID and a barcode that festivalgoers present at screenings for admittance.
Most packages contain up to 10 tickets and packages are sold before the films are announced. Tickets can be selected starting Jan. 11.
This year Sundance is working with Toptix, an advanced ticketing software company that handles major global sporting and cultural events.
The institute feels Toptix will ensure a smooth purchasing experience, said Heidi Bruce, senior manager of ticketing for the Sundance Film Festival.
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“Our contract ended with our prior system and we have purchased a new ticketing system,” Bruce said in an email sent to the The Park Record. “After a lengthy (request for proposal) process, we selected TopTix.”
TopTix has handled ticketing for arts organizations such as the York Theatre Royall, the Los Angles Ballet and the Teatro Franco Parenti. It also does ticketing for a number of sports teams, which include the Brighton and Hove Albion Football Club in the U.K. and Swiss Volley in Switzerland.
Although the Sundance website will look different, the functionality of the system will be similar to the purchase process in years past. It, however, will improve usability.
“Ticket sales will be conducted on a first come, first served basis, though there are certain ticket options only locals can access,” she said.
Only people with Utah addresses will be allowed to purchase passes and packages on Tuesday, Oct. 24, at http://www.sundance.org/tickets.
“Locals must show proof of residence (driver’s license or state ID) when they pick up their items in January to ensure those tickets are going to Utah residents,” Bruce said. "The pass, ticket package and individual ticket options are outlined on our website, and we encourage locals to take a look before Tuesday.”
Ticket passes and packages will go on sale to the general public on Wednesday, Oct. 26.
“Locals can also purchase options available for the general public but the general public cannot access locals-only ticket packages,” she said.
There is one important change for Utah residents at the ticket pickup in January.
“This year, we are allowing you to pick up other locals tickets if you have their ID with you,” Bruce said.
Of the tickets sold at the Sundance Film Festival, 30 percent are reserved for local Utah residents.
Bruce said Sundance Institute makes heavily-discounted ticket packages and free community screenings available exclusively for Utahns.
“Best of Fest and Townie Tuesday tickets, which are free for Utah residents, will be distributed in-person on Jan. 14,” she said. “Proof of residency must be presented at that time. The free Best of Fest screenings after the festival wraps up are often some of the most memorable screenings.”
Another way to gain special access to the Sundance Film Festival is to become a member of the Sundance Institute.
“Becoming a member is a great way to support independent artists,” Bruce said. “There are a few screenings specifically for members, discounts on merchandise, some early ticket purchase windows, access to events and different levels of benefits depending on your interest.”
Those who are interested to become a member of the Sundance Institute should visit Sundance.org/Member.
For more information about the Sundance Film Festival ticket packages and passes, visit http://www.sundance.org/tickets.
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