New Frontier adds dazzle to Main Street
January 18, 2014
The Sundance Film Festival’s New Frontier setup has returned to Main Street with a big splash. After occupying the lower level of the Main Street Mall for most of its life, the category has spent the last three years bouncing around town, from the Miners Hospital on Park Avenue to The Yard on Kearns Boulevard, where the exhibits failed to draw the crowds the artwork deserved.
This year the daring new work, that explores the intersection of filmmaking and new technology that New Frontier celebrates can be found in three locations on Main Street and Swede Alley.
The dramatic curved structure on Swede Alley houses Doug Aiken’s project, The Source (Evolving), a collection of 22 4-minute intimate vignettes of artists, including photographers, architects, actors, scientists and musicians, talking about their personal approaches to the creative process. During the daytime the conversations are projected on six screens located inside the pavilion. At night the images can be seen on the exterior walls. The ambitious installation was first shown in Rotterdam, Netherlands and is making its U.S. debut here in Park City. After the festival the structure will be dismantled and reinstalled in another city.
Less than a block downhill from The Source is the Gateway Center, also home to Sundance’s main box office, where seven galleries and a microcinema will be displaying several other exhibits. They include the Digital Diaspora Family Reunion, 52 Tuesdays, Street and several other attitude-altering presentations.
A common theme among them is the opportunity for viewers to interact with or to add content to each project. For instance, 52 Tuesdays invites people to download an app that will guide them through a series of questions to be answered every Tuesday for a year. According to the artists who are from Australia, participants may then be able to extract larger emotional trends over time.
New Frontier visitors can also try on an Oculous Rift virtual reality headset, watch a diplay of distilled big data or feed their own content into the Digital Diaspora.
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The eye-popping projections on the façade of the Egyptian Theatre, created by the Klip Collective, are also part of this year’s New Frontier collection and will be visible from 5:30 to 10 p.m. each evening (see video below).
According to New Frontier programmer Shari Frilot, New Frontier’s goal is to highlight the intersection of technology and humanity as the two become more entwined in our daily lives.
Admission to the New Frontier exhibits is free and open to the public, though there are be some ticketed performances and panels. As of Friday, lines were starting to form, so try to go early in the afternoon. New Frontier is open noon to 8 p.m. through Friday, Jan. 25 and from noon to 3 p.m. on Saturday, Jan. 25.
For a complete list of the artists and their projects go to: filmguide.sundance.org/event/new_frontier
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