Nonprofits flourish when residents Live PC Give PC
Sammy Hagar once sang “you’ve got to give to live,” and that’s an idea shared by the Park City Community Foundation, which established Live PC Give PC eight years ago.
The annual day of giving will occur Friday, Nov. 9, from midnight to midnight. During that time, donors can give as much money to as many of the 114 participating local nonprofits as they wish, said Ollie Wilder, community impact director of Park City Community Foundation.
“If you look at how Live PC Give PC has evolved, I would say it’s become more of a celebration of what nonprofits do,” Wilder said. “I also think people in the community have learned it can be fun to give and explore the different organizations they can give to.”
In the early days, Park City Community Foundation used Live PC Give PC as a way to introduce the public to the nonprofits that served the area. Over the past eight years, those ideas have evolved significantly, he said.
“I think now people are more aware of the good nonprofits do, and I think nonprofits have gotten more sophisticated about their online presences and how they receive donations,” Wilder said.
These days many nonprofits have found ways to generate interest leading up to Live PC Give PC.
“Some of the nonprofits have started early-giving strategies that include matching grants,” Wilder said. “As it stands now, you can give early, and that counts for the Live PC Give PC total.”
There are different ways nonprofits can make money during Live PC Give PC, according to Wilder. One is through matching grants, where a business or organization agrees to match individual donations during a certain time.
Another way to bring in more money is through the Live PC Give PC leaderboards that are made possible by sponsors.
The first is an All-Nonprofits Leaderboard, sponsored by Vail Resorts, EpicPromise and Park City Mountain, Wilder said.
“The leaderboard winners are based on number of donors, not the amount of money the nonprofit has raised during the day of giving,” Wilder said.
The first prize is $2,500. Second prize is $1,500 and third prize is $1,000.
In addition to the All-Nonprofits category, there are five others — Caring for Each Other, sponsored by Park City Hospital; Energizing and Enlivening, sponsored by Park City Community Foundation; Keep On Moving, also sponsored by Park City Community Foundation; Protecting Where We Play, sponsored by Andeavor Foundation; and Sparking Minds, sponsored by GBS Benefits.
For those leaderboards, the first-place prize is $1,250, second place is $750 and third place is $500, Wilder said.
“It’s important to know that a nonprofit cannot win more than one leaderboard prize,” he said. “If someone wins one leaderboard, they won’t be eligible to win another. The prize will be given to the next in line.”
The third way for nonprofits to make more money is through three power-hour booster challenges, sponsored by Vail Resorts, EpicPromise and Park City Mountain, which will be announced throughout the day.
“Once a power-hour booster is announced, the Park City Community Foundation will add an extra $20 to the next 200 donations within that hour,” Wilder said. “It’s a way to make the day a little more exciting.”
Throughout the day, Park City Community Foundation will use High West Distillery as its Live PC Give PC headquarters, where people can stop by to get a Live PC Give PC T-shirt or sign, Wilder said. At 8 p.m., the distillery shift gears and will host the tallying party, which will be open to ages 21 and older, until midnight.
“People can come to High West and watch the numbers tick over, and enjoy a cash bar,” Wilder said.
Last year, Live PC Give PC raised a total of $2,026,917, which was a huge jump from the $340,784 raised in the event’s first year in 2011, according to Wilder.
“This year our goal isn’t about the dollars, it’s about the donors,” he said. “Last year we totaled 4,123 donors, so this year our goal is to get 4,500 donors.”
Turning the focus onto donors rather than cash total is an important perspective, said Deanna Rhodes, Park City Community Foundation marketing and communications manager.
“We want this day to be accessible for everyone, and we want them to know that their $5 donation is just as important as another higher-dollar figure,” she said. “We want to get everyone involved.”
Live PC Give PC will run from midnight to midnight on Friday, Nov. 9. For information or to donate, visit livepcgivepc.org.
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