Park City High graduate Kevin Colopy is producing hip-hop concerts
Hip-hop is Kevin Colopy’s life.
"It’s what I grew up with and was a massive influence on my life," said the Park City High School graduate. "Everything I did revolved around hip-hop, so when it came down to it, the thing I wanted to do most was present hip-hop concerts and meet the artists who meant so much to me."
That’s why Colopy co-founded Select Sound Entertainment in 2015.
"We’re a hip-hop event production company and our goal is to bring the biggest hip-hop shows — underground and mainstream artists — to Salt Lake City," said Colopy, who also serves as Select Sound’s president. "In my opinion, hip-hop is the fastest growing genre of music because so many kids can relate to it."
On Saturday, April 16, Select Sound Entertainment will present the second annual 4/20 Weekend Celebration featuring Flatbush Zombies, Dom Kennedy, Dizzy Wright, The Underachievers, Hieroglyphics, Devin the Dude and Casey Veggies to name a few.
The event is designed to build upon the momentum created from last year’s show, Colopy said.
"Last year we presented over 20 shows in Salt Lake City, Utah, and Albuquerque, New Mexico. We chose to build off of last year’s 4/20 Weekend Celebration because it was so exciting for everyone," he said.
Last year’s line up also included Flatbush Zombies, Dizzy Wright and The Underachievers, and featured Mick Jenkins and DJ Juggy, among others.
"The Underachievers and Flatbush Zombies, who are from the East Coast, were two of the earliest artists we brought into Salt Lake," he said. "They were very big shows for us and helped us get to where we are.
"Last year, we had them at our 4/20 Weekend Celebration and it did really well," Colopy said. "So this year, we brought them back and added new elements – Dom Kennedy, Hieroglyphics, which is an old-school group, and Devin the Dude."
The bill also includes Casey Veggies and a couple of others who hail from the West Coast.
"We wanted to mix the East Coast, the West Coast and add an older demographic into the show," Colopy said.
Select Sound will set up three stages at The Complex this year to accommodate the performances.
"We’re using the main room that sold out last year," Colopy said. "We’re also using a smaller room and we’re turning the parking lot of the Complex, which is pretty big, into a stage."
The parking lot will also include local food trucks, local vendors and a meet-and-greet tent.
"Anyone who buys a general admission ticket can come to the tent and get autographs and take pictures with some of their favorite artists," Colopy said. "We want people to come and see what can really be made out of the hip-hop scene here."
Hip-hop is one of the fastest-growing genres in music, according to Colopy.
"If you listen to the radio and hear what’s big, hip-hop is almost always the big thing," he said. "Even in Salt Lake, you have the different concert series and the hip-hop shows are always the ones who attract the most people."
The big reason is because the youth can relate to the lyrics.
"The kids find themselves going through so many different things – hardships and trials – and these artists can help them through it," Colopy said.
The Second Annual Select Sound 4/20 Weekend Celebration will be held at the Complex, 536 W. 100 South, on Saturday, April 16. Gates open at 5 p.m. For tickets, visit thecomplexSLC.com , smithstix.com or http://www.showclix.com/event/select-sound-420-weekend/tag/cslc .
Video contains explicit lyrics
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