Park City Live Music online and running
March 25, 2006
Mountain Town Stages is an organization known primarily for its concerts and occasionally for its parties. Since its inception, the organization has programmed shows around Old Town and elsewhere, offering dozens of free, outdoor concerts every summer and other events from the Cow Ballet to the recent Main Street Music Crawl at chillier times of the year.
But recently, the nonprofit has begun to branch out into new territories. Last month, the organization started a Web site, "Park City Live Music," designed to promote live music around town.
"It’s a unique thing," said Sofia Mileti, the second chair at Mountain Town Stages. "It helps fulfill our mission as a nonprofit."
The organization’s mission is to support the musical community in Park City and Summit County. The Web site http://www.parkcitylivemusic.com does that by spreading the word.
The brainchild of Randy Barton, Mountain Town Stages’ first chair, the site offers a forum where venues can list their shows, and fans can find out what’s happening in town, and whether a user is posting a concert listing or simply finding out what to do on a Saturday evening, the site is completely free.
"It’s basically a marketing tool for any venue that showcases live music," said Sofia Mileti, the second chair at Mountain Town Stages.
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The site, she said, offers venues a quick, easy way to promote their shows and build an audience, while giving music lovers an opportunity to see which shows are coming up. And while the site started slowly, lately it has grown to include many of the music venues in Park City.
Now, Park City Live Music features everything from Mountain Town Stages’ shows to the nightly live music around town. In addition the site’s regular display, Mountain Town Stages also sends each week’s concert listings to the organization’s 3,000-name mailing list. That provides the nonprofit’s supporters with a guide for where to go and gives the involved businesses some free advertising.
"It’s definitely coming together," said Mileti. "It’s starting to work."
However, "Park City Live Music" does rely on businesses to post their own acts. While the site is up and running, the list of venues remains incomplete.
"We still have a few people that we need to post their acts," said Mileti.
She said her biggest challenge has been teaching venue managers what the site is and how to add shows. The task has also been complicated, she noted, by the busy time of year.
But, she added, signing up and adding shows is relatively easy.
"You can sign up on the Web site or send us an e-mail or call me," she said.
After Mileti adds a location to the site, adding a show is simply a matter of pushing a button and filling in the blanks. People are beginning to realize the site’s potential benefits.
"Now that people are using it," said Mileti, "everyone understands now, that this is a free marketing tool."
"I think it’s a great idea," said Debbie Hansen, general manager of Cisero’s and Bistro 412.
Since the need exists and service is free, she said she’d be surprised if it doesn’t succeed.
"Basically, the idea is to save work and time," said Mileti.
So far, she added, the site has seen success. She said the managers of the bars involved have reported a boost in attendance. So the only thing left is to add more concerts and contacts.
In the future, Mountain Town Stages hopes to link the site with other online event listings, like the one on the Chamber/Bureau Web site.
"We’re working on getting all the calendars to be electronically compatible," Mileti said.
But otherwise, Mileti and Mountain Town Stages is happy to see the site growing.
"Both Randy and I are really excited about it," said Mileti.
She said she didn’t know of any other sites like "Park City Live Music," that were run by nonprofits, and Mountain Town Stages, she added, is happy to provide the service.
"That’s one of those things that makes it exciting," said Mileti. "You don’t find other things like this."
"It’s a unique thing," she added.
To check out the site, go to http://www.parkcitylivemusic.com .
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