Whole Foods seeks art for limited-edition grocery bag
Deadline is Friday, Aug. 11
July 28, 2017
Whole Foods Market Park City wants to know how local artists view the old mining town.
The grocery store, which will open a new market this fall at 6598 N. Landmark Drive near the Tanger Outlets, is asking local artists to submit artwork to be featured on an exclusive, limited-edition shopping bag to celebrate the event, said Debbie LaBelle, Whole Foods metro marketing and community relations for Utah.
"We're excited to reach out to and partner with our talented pool of artists in Park City to hopefully capture the feel of the town that will be featured on our exclusive shopping bags," LaBelle said. "Whole foods will print a limited quantity of these canvas bags as part of its store opening activities and for a period of time thereafter."
The theme is Park City, and the deadline for submissions is Friday, Aug. 11. Digital artwork should be uploaded to the following site: parkcityphotographer.smugmug.com/upload/f6VtWz/WFPC.
The password is: WFPC.
"Whole Foods Market team members will select the design," LaBelle said. "The winner will be unveiled during our store opening activities during the fall. When we're 60 days out, we will announce the official opening date."
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There are guidelines.
"We just wanted to make sure that the artists have some sort of framework to work with," LaBelle said. "We're really looking for an artistic representation that depicts their vision of Park City."
The bag size will be 12 inches by 12 inches.
"Images can include a drawing of Main Street, the [McPolin] Barn, a moose, the new Whole Foods store, or anything else that represents Park City to you," LaBelle said.
Art created with oil, watercolor, pen and ink will be accepted.
"The only thing we're not looking for is a full-on photograph," LaBelle said. "However, artists can manipulate an image so that it doesn't look like a photo.
"One thing I would like to say is that the artists will not lose the rights to their work."
LaBelle added that seeds for the contest were planted a few weeks ago.
"Whole Foods has a partnership with the Park City Professional Artist Association, and while I was brainstorming with [photographer] Deb DeKoff, we both cooked up the idea that it would be fantastic to celebrate local artists with a shopping bag design," LaBelle said. "The winning artist will receive a $250 Whole Foods Market gift card, along with bragging rights as the creator of the Whole Foods Park City bag."
Whole Foods is also hoping to locally produce and print the bags.
"This is a really fun project, and I hope we get a good number of people who want to participate," LaBelle said. "I want to encourage people to apply and submit their art. I can't wait to see the art that will be submitted."
Deadline for artist submissions for the Whole Foods limited edition grocery bag is Friday, Aug. 11. Digital artwork should be uploaded to the following site: parkcityphotographer.smugmug.com/upload/f6VtWz/WFPC.
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