A circus at Quarry Village
September 22, 2009
Mauricio Albornoz, owner of World Bazaar Outlet, does everything he can to be visible to locals and drivers on I-80. This week he’s erected a circus tent.
When asked a year ago why he chose Quarry Village for his rug, furniture and antique store, he said, "Location, location, location." He couldn’t get better exposure than next to the Interstate. He frequently hangs large yellow banners in his windows announcing liquidation sales, and drivers on S.R. 224 may have seen his workers in fuzzy sheep-fur vests waving signs at passers-by at the intersection with Landmark Drive.
The bottom line is Albornoz doesn’t sit back and wait for customers to come to him.
"You’ve got to use your creative side. The economy is not that great, so if you don’t go out and make things happen, they won’t happen," he said in an interview Monday.
The tent idea came to him when he noticed that every time someone sets up a small tent in a parking lot outside some other business people stop by to look. He wondered if a large tent would get a lot of people to stop and look. He tried last month and said it worked.
So this week he’s trying again with strings of balloons waving high in the air and more participants.
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Kaya Patio & Garden at Silver Summit is participating at Quarry Village, as is Euro Treasures from Salt Lake City. A California-business owner as well, Albornoz has trucks coming in regularly with merchandise from warehouses in that state.
"We need to create more business, create excitement and get people out of their homes to spend money," he said.
Because all participating merchants have brought items they want to get rid of, Albornoz said negotiating is not only allowed, it’s encouraged.
"A company that wants to move inventory is not going to sit there and say, ‘that’s it’ (on price). Everything is negotiable," he said.
So far he’s been averaging about 300 people a day and expects it to pick up on the weekend. The sale started last Friday and the tent will be up through Sunday, Sept. 27. Hours are 10 a.m. to 7 p.m.