A Local Table delivers on gourmet foods
July 24, 2012
Eight months ago, New Yorkers Ken Kullack and Kylie Anderson moved to Park City with a business idea and a passion for food. Not long after, the couple was settling into town, talking to the major players in the business community and well into creating a locally-based e-commerce website that offers gourmet foods delivered right to Parkites’ front doors.
Dubbing the new business ‘A Local Table,’ food lovers Kullack and Anderson decided to build on the hobby that brought them together. A Local Table offers gourmet cheeses and meats, crackers and marinades, all handcrafted by artisan producers from across the country, and especially from Summit County.
"I’ve always liked variety in food," Kullack said. "Even when I lived in New York, I would go to three separate pizzerias to get a slice of white, a grandma slice and another slice with a vodka sauce. Each pizzeria was really good at what they did and I wanted to experience it all."
From Vermont to Texas to California, Kullack and Anderson have carefully selected each product.
"I want to try everything," he added. "And I feel like I’m not the only one in Park City who feels that way about food."
The idea started after a ski vacation, a regular trip for Anderson whose family owns a home in Deer Valley. For more than a decade, her family had made the trip to Park City, but it wasn’t until the two came together that they decided to make the big move from the East Coast to a mountain town.
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"We’re very passionate about food," Kullack said. "That was the foundation for the business, something we really enjoyed together."
Over a conversation about a particular cheese they wished was in the grocery stores, Kullack and Anderson started talking about the void in the market. If they were missing a particularly hard-to-come-by ingredient, there were others too.
With a lifestyle change on the agenda and for Kullack a career change they decided to move, starting over in Park City.
What came after was a blur of meeting with local producers and feeling out the local food market. Kullack threw himself into the community. Quick to join the Park City Chamber/Bureau, lock down licenses and meet with community leaders to gauge their response to his business model, Kullack was gaining momentum in starting A Local Table.
"We want to be intriguing, offer something unique by bringing people something they may not have heard of or seen before," Kullack said. "Maybe they wanted it but couldn’t find it. Here, they can."
The business works as a middleman between the producers of artisan products and Park City locals. At the click of a button online, A Local Table will send out a hand-packed box of products and deliver it for free. The website will also include guides to gourmet foods from beer and cheese pairing to proper serving temperatures.
"This is about the love of food, making food the right way," Kullack said. " Aside from just selling these products for these local producers it also helping promote their business through social media."
Kullack plans to add producer-of-the-month spotlights on his website and push cross-promotion, an idea he hopes will draw in more local food makers, as a way to build relationships with his suppliers. Down the line, he hopes to expand social media efforts into classes and tours where the community can get a firsthand look at how artisan operations work.
"They’re out there doing what they do best, making the food," Kullack said. "They may not have the time to do all the marketing. If we can help them a little bit, that’s great for us and for them."
"What it comes down to for producers is proving we can generate interest," he added.
The website officially launches August 1. The business will offer free, same-day delivery on orders submitted before 1 p.m. for Park City and the surrounding areas. Until then, Kullack is keeping up with his blog with helpful advice on pairings, the advantages of a good farmer’s market and guides to local producers.
A Local Table
Live on Aug. 1st