Another year brings another moniker for up-and-coming Park City district | ParkRecord.com
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Another year brings another moniker for up-and-coming Park City district

The name of the up-and-coming district along Bonanza Drive has undergone another change, with City Hall agreeing to now call the area Bonanza Park instead of Park Bonanza.

The Park City Council on Thursday approved the change in the name in what was a procedural vote that officials needed to use the new moniker in official documents like City Hall’s General Plan, an overarching guide for growth inside Park City that addresses the district.

The district, as defined by City Hall, is centered along Bonanza Drive and stretches between Park Avenue, Kearns Boulevard and Deer Valley Drive.

In a report submitted to Mayor Dana Williams and the City Council prior to Thursday’s vote, Francisco Astorga, a City Hall planner, said the new name "provides a more accurate name of the neighborhood." He also indicated in the report property owners in the district are shifting toward the Bonanza Park label.

The Park City Planning Commission in June recommended the name be changed.

The City Council in 2007 created the Park Bonanza name as momentum built for redeveloping the district.

Since then, as the recession set in, there has been only scattered progress in the area. A major landowner in Bonanza Park, Mark J. Fischer, though, continues to hold ambitious ideas to remake the district.

Fischer has amassed a patchwork of properties in Bonanza Park, anchored by The Yard off Kearns Boulevard, with the hopes of redeveloping them into a hip community of new living options, restaurants and boutiques.

The name of the district has been reconsidered several times since the middle of the last decade. Several years ago, Fischer’s side dubbed the district North of Main, or NoMa.

At the time, the NoMa name was seen as emulating trendy neighborhoods like SoHo in New York City and LoDo in Denver. The NoMa moniker, which is also used as the name of a district in Washington, D.C., was eventually dropped in Park City.

Many Parkites, though, in regular conversation have yet to start labeling the district by any name, instead commonly referring to places in the district as being on Bonanza Drive, Kearns Boulevard or other nearby streets.


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