Arizona transportation firm makes aggressive Park City move
The Driver Provider, a Phoenix-based company, made an aggressive move into the Park City-area transportation market through the October bankruptcy auction of the assets of All Resort Group, Inc., describing the sale as a rare opportunity to quickly establish a base in the competitive industry.
The company acquired five of the 12 lots that were put on the block at the auction, more than half of the lots the trustee appointed by a U.S. Bankruptcy Court judge was able to sell that day. The firm entered bids totaling $100,000 to secure the five lots, including the winning $70,000 bid for the Park City Transportation segment of All Resort Group, Inc. The $70,000 paid for the Park City Transportation segment was by a wide margin the highest dollar figure of the auction.
“It’s unprecedented in my experience,” Jason Kaplan, the owner of The Driver Provider, said in a prepared response to an inquiry by The Park Record about the company’s participation in the auction. “The sheer scope of their operation was astonishing. We saw the auction as a way to acquire a ready-made transportation business that would accelerate our assimilation into the market exponentially. All Resort’s demise left an enormous void in a key local industry. We were fortunate to be able to acquire what we did without having to go through the organic process.”
He said The Driver Provider wanted to grow its Utah operations at first by developing brand recognition and servicing the needs of the existing customers.
“The events relating to All Resort Group simply expedited our plans,” he said.
He said several members of The Driver Provider management team have experience in Park City and some previously worked for companies that had been under the All Resort Group, Inc. corporate umbrella.
The Driver Provider’s flagship location is Phoenix, and the company also operates in the Arizona cities of Tucson and Sedona as well as in Jackson Hole, Wyoming, one of Park City’s mountain resort competitors. The company’s operations in Utah are approaching the two-year mark.
“We view Park City as a perfect fit for us. Our high service standards and experience with large meetings and events meshes well with the area’s outstanding conference properties,” he said. “On a local level, Park City’s demographics (including seasonal) are very attractive to us based on experience in other markets. Park City is also an outstanding fit geographically between our Arizona and Jackson Hole operations as we look to serve more of the Intermountain West.”
There was concern in the Park City transportation industry immediately after the September shutdown of All Resort Group, Inc. about the other local companies having the ability to absorb the business that otherwise would have gone to the All Resort Group, Inc.-linked firms. Some worried the gap created by the All Resort Group, Inc. closure was too expansive for the remaining companies to fill. Kaplan, though, predicted The Driver Provider is positioned to succeed.
“Our goal at The Driver Provider is to make certain that when their customers visit the website or call in, that they have access to transportation through a reliable, capable operator. We have the resources and bandwidth to accommodate much of that need, which we feel will have a strong impact on the community,” he said.
A figure at the Resort Center at Park City Mountain Resort said it is critical that pedestrian flow does not change when the PCMR parking lots are developed.