Atlantic Pizza makes Park City East Coast
The sign above the business at 1776 Park Ave, Suite 8, says Hot Harry’s Fresh Burritos, but don’t be fooled there’s no Mexican food inside.
Atlantic Pizza and Deli, a take-out, dine-in or delivery East Coast-style restaurant, opened in the space Aug. 25, but the signage has yet to be changed.
"Two doors down their sign still says ‘Florist’ and they’ve been a real estate business for about two years," co-owner Heather Coulson said.
She also said the sign problem has not slowed business.
"We opened for lunch that first day and got slammed," she said. I guess we just knew a lot of people in town and everyone was excited. It was pretty crazy. We all had to learn very quickly where everything was, but people were really understanding if something took a little longer than usual.
"But we’ve gotten great feedback. We see some of the same faces in here every night, as well as a bunch of new faces. I hadn’t really met very many people in Park City from the East Coast, but when we opened they all came. It has great camaraderie."
Coulson, a Maryland native who co-owns the establishment with husband Cliff Scantland, from New Jersey, Greg Staples, from Boston, and George ‘Scooter’ Forbes, from Delaware.
After moving to Park City from Florida a few years ago, she said they all recognized a void in the dining world.
"No one had New York style pizza, which is a thin, but not crispy, crust," she said. "When you pick it up you should be able to fold it without it cracking. But it’s not just pizza here. This menu is what you’d see at a New York Italian pizza parlor and deli. We sat down and wanted the food we grew up on. We took our favorites items from what is on an a real Italian menu and that’s where we came from."
Coulson said everything on the menu is homemade, except for the bread, which comes in from New Jersey.
"The pizza dough is something we can play with at this altitude and get it as close as we can to New York, but with the rolls there was no point."
Scantland said that his New Jersey recipe for rolls didn’t work up in the mountains of Park City. "It made bricks thick, hard bricks."
But Coulson said their pizza is more than good dough.
"There has to be as much thought that goes into the sauce and cheese as the dough," she said. "They have to be balanced right because the sauce is acidic and the cheese is a base. It’s food science. We believe that food should be made from fresh, high-quality premium ingredients. Anyone can open a can of pizza sauce and just dump it on.
"Our philosophy is to provide Italian-style cuisine that is made with the highest quality fresh ingredients while remaining affordable to everyone."
In line with being affordable, Atlantic Pizza has a lunch special that, after tax, costs an even $5.
"We thought high school kids, or anybody really, should be able to come in with $5 and get lunch because you can’t do that anymore," she said. "We wanted to provide that for people."
Coulson said that just as important as quality and price is atmosphere. That’s why, she said, they have flat-screen TVs to show football games, provide free wireless Internet, and are open until midnight Monday through Thursday and 2 a.m. Friday and Saturday. They always open at 11 a.m.
"We wanted to fill the late-night niche that hadn’t been filled," she said about being open late, adding that they will never charge for Internet use. "It’s ridiculous to charge for something like that. We need it for work and we’re just going to let everyone benefit from it."
Atlantic Pizza and Deli are located at 1776 Park Ave. and can be reached at (435) 940-1009.
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Park City Councilor Nann Worel on Tuesday announced she will mount a campaign for the mayor’s office, challenging incumbent Mayor Andy Beerman for the Marsac Building’s top elected position.