Briefs for May 9-12, 2007
Free Cookout in Celebration of National Tourism Week
The Chamber/Bureau will be hosting a free cookout on May 17 and 18 at the Visitor Information Center at Kimball Junction. The festivities will focus on recognizing and thanking both the visitors to our region and the hospitality employees in Summit County, and will be held in conjunction with the 24th Annual "National Tourism Week" from May 12 – 20, sponsored by the Travel Industry Association of America (TIA). Guests will be treated to a grilled burger lunch and the visitor center staff will be ready to answer tourist questions and hand out local, regional and state visitor information.
Squatters brews organic beer
Seasoned brewmaster Jenny Talley has created an amber ale brewed from premium organic pale and caramel malted barley and aromatic hops, now on tap at Squatters Pubs in Salt Lake City, Park City and at the Salt Lake City International Airport.
After test marketing organic beers in their pubs this past year, founding partners Jeff Polychronis and Peter Cole have decided to bottle Squatters Organic Amber Ale, available in grocery stores throughout Utah this summer.
Squatters received organic certification from the Utah Department of Agriculture and Food in August 2006. "The process of brewing beer requires such high levels of cleanliness and sanitation, very few changes had to be made in our brewing procedures" says Talley, which required alterations to processes to eliminate ingredient commingling from grain to glass.
Organic certification in Utah has grown dramatically, up 40 percent in both the past two years even though the transition from conventional processes to organic standards is costly.
"The rise in healthier products is consumer driven nationwide from the conscience demand to buy local and buy fresh" states Seth Winterton, Deputy Director Marketing and Organic Program Coordinator, Utah Department of Agriculture and Food (UDAF).
The UDAF has 85 certified companies on record throughout Utah and believes there are about 150 companies total (the USDA does not require third party certification companies to report their certifications.)
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Officials predict the economic impact of the coronavirus will last into at least next summer.