Buga-Boo keeps kids in style
Jennifer Sinclair moved to Park City 10 years ago and has watched the town become less and less dependant on trips to Salt Lake City to fulfill retail needs.
A graduate from Syracuse University in retail and marketing, Sinclair said she has worked in sales her entire life. As of a week ago, however, she still had not accomplished her goal of owning her own business.
"I’ve always wanted to own my own business, but Park City didn’t need another clothing store and I couldn’t see anything else that was really needed," she said. "I was talking to my friends one day and we realized there was a need for a children’s furniture shop. There were only two options for parents who want children’s furniture drive to Salt Lake or order off the Internet."
On Oct. 21 Sinclair changed that when she opened Buga-Boo, a new children’s furniture and accessories store located on Business Park Loop Road in Silver Creek.
"It’s children’s furniture and accessories so I have anything from cribs, dressers, changing tables, kid-sized beds, full-sized beds, bunk beds, car seats, strollers, room décor, children’s hand-painted furniture, children’s skin care products and more," she said.
Sinclair, who has a 22-month-old son, Lincoln, said he helped to inspire her to open the store. She and her husband, Ben, were in the same predicament as other parents in Park City and she thought there needed to be more options locally. She also wanted a place she could work and still be with her son when necessary.
"He loves it," she said, speaking of Lincoln. "I have a little children’s play area where I have a mural painted on the wall and a play carpet and a TV on the wall with Baby Einstein or Disney movies playing on it. When kids come in many of them go straight for the play area. It’s a place they’re safe and occupied so the parents can shop."
Ben, who is a golf pro at Park City Municipal Golf Course as well as a ski instructor, has been supportive from the beginning, Sinclair said. Because his job kept him extremely busy over the summer he was not able to be involved in the setup as much as he would have liked, but Sinclair said now that it has slowed down "He has been very supportive, which has been great."
Park City residents have been supportive as well. In the last week Sinclair said she has done better than she thought she would, selling a little bit of everything.
"My cribs are doing well," she said. "One line that I carry, Baby’s Dream, is a crib that turns into a full-sized bed and is doing well. I’ve also sold everything from rockers to time-out chairs. Some of the paintings have also done well."
One of the reasons she said she is doing well is that she not only carries national brand names, but also sells local items from Parkites.
"I’m getting new stuff in all the time and I’m open to new suggestions," she said. "For example, I carry the a few local products like the Bottle Nanny, which is something you can clip onto a car seat or a stroller that will hold a bottle so they can eat when they’re hungry, and Paintings On A Whim, which are paintings by two girls from Heber."
"I wanted to provide something that people in Park City can get something local but not feel like they’re getting price gouged," she continued. "Some of my items are expensive, but they’re priced the way they are because they are high-end items, not because I’m just charging a lot."
To celebrate the store’s opening, Sinclair put everything in the store on sale. Through Halloween everything in the store is 10 percent off, there is a four-piece nursery set that is half off, and each purchasing customers receives a free raffle ticket to possibly win body spa treatments or local gift certificates.
Sinclair, who is originally from Connecticut, said she moved to Utah for a "needed change of pace, as well as for the skiing. I love the mountains. I love the climate. I love the people. I love the way of life out here."
Buga-Boo can be contacted at (435) 649-7004 and is located at 6400 North Business Park Loop Road in Silver Creek. Hours of operation are Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 5 p.m.
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