Business briefs for Wednesday, Aug. 30 |

Business briefs for Wednesday, Aug. 30

Lisa Salisbury, a Park City Realtor, has been awarded the Certified Residential Specialist designation by the Council of Residential Specialists, the largest not-for-profit affiliate of the National Association of Realtors.

Realtors who receive the CRS designation have completed advanced courses and have demonstrated professional expertise in the field of residential real estate. Fewer than 38,000 Realtors nationwide have earned the credential. They subscribe to the strict Realtor code of ethics, have access to the latest technology and are specialists in helping clients maximize profits and minimize costs when buying or selling a home.

300,000 to travel next weekend

As the summer travel season comes to a close, Labor Day travelers will face continued steep gas prices and a higher level of airport security. According to AAA Utah, just over 300,000 Utahns are expected to travel this upcoming holiday weekend, an increase of less than 1 percent from last year.

AAA estimates that over 248,000 Utahns will travel by motor vehicle, a 1.1 percent increase from last year, representing about 80 percent of all travelers.

In addition to higher gas prices, AAA Travel is seeing other vacation costs increase as well. Hotel rates are up by 5 percent and car rental rates have skyrocketed, increasing by an average 14 percent over last year’s prices.

Utah Winter Games chooses Graff PR

The Utah Winter Games has chosen Graff Public Relations to handle their communications and media functions. Christa Graff, a life-long ski industry insider, owns the company.

Graff served for nine years as the communications manager of Deer Valley Resort and was a key player in the shaping of the resort, which has twice been voted the No. 1 resort in America by the readers of Ski magazine. She left Deer Valley to found her own public relations firm. While at Deer Valley, Graff oversaw media relations for the Olympics, the Freestyle World Championships, five Freestyle World Cup ski events, and the National Off-Road Bicycling Association. In February, she covered the media duties at the Park City headquartered U.S. Ski and Snowboard Association, while the rest of the staff were in Torino for the Olympics. Graff has also chaired the Ski Utah Public Relations Committee and the Park City Chamber Bureau Communications Committee. Graff Public Relations, LLC currently represents a number of clients including Deer Valley Resort, Marker Ltd., Talisker Deer Valley, and Flashpoint.

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