Customers flock to new stores at Tanger Outlets
December 19, 2014
It hasn’t taken long for customers to warm up to the new stores at Tanger Outlets at Kimball Junction.
The outlets recently completed a four-store expansion that long had been in the works. After months of construction, retailers Brooks Brothers, Jockey and Under Armour opened their doors in late November. The final store, White House Black Market opened Tuesday, putting the finishing touches on the expansion.
A fifth store, Haggar, opened in early November, though that is in retail space that was not part of the expansion.
Tanger Outlets general manager Candice Wilson said in an e-mail response to The Park Record that the openings of the new stores have kept staff busy, as shoppers have been eager to get their first glimpses of them.
"Customers are certainly excited to shop the new brands here," she said. "We have fielded many phone calls from shoppers, anticipating their arrival and ensuring that they are open in planning their trip."
Wilson said the additions have improved the shopping experience at the mall, offering more options and ensuring customers can get everything they need in one trip.
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"Each of the new stores are certainly enhancing the Tanger experience by broadening the variety available to our loyal shoppers," she said. "Stores such as Brooks Brothers and Jockey certainly assist in filling a niche."
While the new stores have shifted the landscape at the outlets, no other changes appear to be on the immediate horizon.
"We are currently 100-percent leased but we are always working to make changes for the better," Wilson said.
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