Historic Park City Alliance elects new president | ParkRecord.com

Historic Park City Alliance elects new president

Having lived in Park City since her family moved here when she was 9 years old, Becca Gerber says the town is part of who she is.

Now she will get to help shape what Park City becomes. Gerber was elected last month as president of the Historic Park City Alliance, a group that represents businesses on and near Main Street. She replaces former president Maren Mullin. Sandra Morrison was elected as vice president.

"I do offer a little bit different of a perspective of what’s going on on Main Street," she said. "It’s been a really interesting opportunity just to learn a little more about how our town works. I’m looking forward to this."

Gerber became the director of sales and marketing for Aloha Ski and Snowboard on Main Street about two years ago. She said that’s when she became involved with the Historic Park City Alliance. She joined the board of directors last spring.

"It was kind of a natural progression," said Gerber, who is also a City Council candidate and would step down from her post as president if elected. "Once you start showing up for meetings and start talking at meetings and wanting to be involved, that’s what happens."

Gerber said it is an important time for Main Street. With the uncertainty of Mountain Accord and the entrance of Vail Resorts as a major player in town, what happens in the near future will have long-term effects on local businesses. Ensuring Park City retains its welcoming, unique feel is one of the most important issues, she said.

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"There’s a lot of change and a lot of new ideas coming to the forefront," Gerber said. "It’s a really exciting time to be involved."