Marketplace: Joli finds a home in Park City
Clothing boutique aims to offer one-of-a-kind experience
March 24, 2017
When Katherine Quinlan took over a boutique women's clothing store in Sugar House in 2012, she thought her shop was nestled in the perfect location.
"I had a lot of contacts in Park City, and then I could build on the Salt Lake clientele," she said. "But it just turned out that more and more of the people that were coming were the people from Park City."
Given that, Quinlan took the next logical step. She moved the store, Joli, to the Park City area, at 1635 Redstone Center Drive. The shop has flourished in the ensuing year and a half, Quinlan said, capitalizing on the area's energized shopping district that has seen a number of businesses open up in recent years.
"It's become a huge hub," she said. "All the people who come up here from Salt Lake, Kimball Junction is the first place they come into. It's easy to park, and I think it's convenient to be able to come in and out. … This is a place that visitors want to come to, too. They're going to stroll the streets and see the different boutiques. They'll go to Old Town, and they'll come down here to Redstone."
Quinlan uses an extensive background in fashion to curate the clothing available at Joli. After college, she was a buyer for department stores and went on to work for well-known shoe and clothing companies. After leaving the industry to pursue other career paths, opening Joli has been like stepping back into a familiar world.
She relishes spending time with designers in places like New York City and Los Angeles, interpreting trends to create a selection perfectly tailored to women who live in or visit Park City. Being around others in the fashion industry spurs her creativity.
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"I'm not interested in the sort of one-dimensional, cookie-cutter buying, then just putting it up," she said. "I know the designers, I know where the stuff comes from, I know where it's made, and I know the people who own the companies. I love meeting creative people who are doing incredible things."
Quinlan's primary mission is to make Joli as unique and authentic as possible, with a constantly rotating stock of merchandise. She wants customers to find clothing they can't get anywhere else, and to see a different selection of inventory nearly every time they visit.
For instance, Joli carries one-of-a-kind necklaces from well-known designer Diane Cotton, Quinlan said. Shoppers in places like Newport Beach or Chicago can also find Diane Cotton necklaces, but none of them will be the same design as the ones on the shelves at Joli.
"One of my missions is to always find unique artisans or specialty designers that aren't online and aren't readily available at department stores," she said. "This is a specialty boutique, so let's play on the specialty part. So I don't carry brands that are everywhere. And that's one of the things I think our clients have come to expect from us. We change every season, we change every year."
Additionally, Quinlan said she stocks limited quantities of items so buyers know they are one of only a few in the area who have them.
"You don't want to see yourself coming and going," she said. "Customers who come in here want to know that they're buying something special and go to the (Park City Education Foundation's) Red Apple Gala, they won't see themselves there. We're very mindful of that."
Joli is also aiming to lure customers put off by shopping online or in name-brand stores. Quinlan said the advantage her shop has over those options is the expertise of her staff. Her employees are trained to help shoppers pull off the perfect look for important events.
"We have really good stylists who have a really good eye," she said. "We understand what different styles and different cuts are going to look like on different body styles, and we can guide people. Our goal is to make sure that, if you walk out of here with a purchase, it's not going to be in the back of your closet with the price tag on it — you'll actually wear it."
1635 Redstone Center Drive