Marketplace: L.L. Bean moves into store on Main Street
From a single boot sold by mail to opening numerous stores around the globe, L.L. Bean has come a long way to open its first store in Utah.
L.L. Bean Park City opened on the corner of Main Street and Heber Avenue on Oct. 23. The national brand sells clothing and equipment specific for outdoor enthusiasts.
Ryan Poulin, the outdoor program and outreach coordinator for the Park City location, said the new store has been years in the making, since L.L. Bean started making its way west from Maine several years ago. In 2014, L.L. Bean opened its first store in Colorado in Denver. Now, the Park City location is the furthest west the brand goes.
Poulin said L.L. Bean settled on Park City in order to be close to outdoor recreation activities and the people who love spending time outside.
“The outdoor lifestyle here and recreation, it just flows really well with the L.L. Bean outdoor enthusiast persona and what we’re doing as far as getting people into the outdoors,” Poulin said.
The brand wanted to be on Main Street because of its proximity to the ski resorts and the location’s accessibility.
The store will sell apparel and also have an Outdoor Discovery School program, which offers courses and trips themed around outdoor activities. Poulin said they plan to have regular classes on camping, flyfishing, photography and navigation.
The outdoor education program is not available in all L.L. Bean locations, but Poulin said Park City was the perfect place to offer classes.
There will be other weekly events, too, such as in-store clinics and guest speakers. Poulin also plans to implement tent tales, where local residents will be invited to sit in a tent and read to kids.
He said the store hopes to be a place where people not only buy their equipment, but get inspired to go outdoors and adventure.
Poulin said even though L.L. Bean is a national brand, he wants to partner with local companies when he can for events and other activities. L.L. Bean plans to host an event to drive donations for Live PC Give PC, for example. For clinics and trips, he hopes to work with local rental shops and organizations like the Mountain Trails Foundation.
“A lot of community engagement is what we are all about,” he said. “We are coming here to make sure that the community is getting what they need to use the outdoors.”
The retail store is also different because it is one of the smallest L.L. Bean locations, at 6,300 square feet, so only select, outdoor-focused products are available. Poulin said the company is testing out the layout with the Park City store, and may use a similar footprint as it continues to expand.
Poulin said he is “excited and thankful” to see the store up and running and be a part of the community. As time goes on, he said the store hopes to meet the needs of people in the area, both for products sold and trips and courses offered.
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