Marketplace: Personal coach is on a Quest For Change
Becky Price mentors people through life transitions
Becky Price found herself in a rut when she moved to Park City to retire in 2006.
She struggled to make the transition into retirement after devoting decades to her work as a marriage family therapist. Eventually, she discovered the problem: She didn’t actually want to retire. So in 2009, after three years of trying to make sense of what she wanted out of the next chapter of her life, she opened a private counseling practice.
Now, Price is trying to shift her practice from specializing in marriage counseling to helping people who are facing the same type of dilemma she found herself up against when she came to town. Through her company Quest For Change, she is offering personal coaching aimed at helping people work through some of the biggest transitions they face in life, ranging from retirement to job changes to becoming empty nesters.
“You make transitions all your life,” she said. “And some are very easy — maybe college is easy or marriage or kids — but oftentimes people get stuck, and they can’t see how to get to the next step. It just helps to have somebody that’s trained and that can guide them through that.”
Price said personal coaching is similar to counseling, but is geared toward evaluating people’s strengths and personalities in order to plot a path from point A to point B, rather than helping them work through specific problems or depression. After decades as a therapist, it’s a niche that feels comfortable for Price.
“It focuses on people that have been successful that are just a little stuck with their next chapter and their next direction,” she said. “So it’s a different dynamic. It’s actually very energizing for me and the clients. It’s a very different kind of approach.”
One of most common kinds of clients who come through Price’s door is recent retirees who are struggling to find a direction for the final 20 or 30 years of their lives. Other clients are simply dissatisfied with their work-life balance and are looking for ways to spend more time with family or friends, or on hobbies, while maintaining the drive that has made them successful in their jobs.
Others, still, feel trapped in careers that feel stagnant and are seeking other lines of work that can spark a sense of passion in their lives.
“They either need some skill development so they’ll be more likely to get some advancement opportunities, or they need to look at some other alternatives to their career,” Price said. “And it really helps to identify their strengths. Most people don’t look at it that way, so they’re kind of surprised when they see, ‘Oh, here are some career options that use those strengths.’ So it opens their eyes a little bit.”
An aspect of personal coaching that Price most enjoys is forming relationships with clients, which is something she can’t do as a therapist. She said she gets to be more involved in their lives and share her personal experiences of working through life transitions, like her struggle with retirement.
The ability to relate to people that way has been rewarding for her, and has hopefully enlightened her clients, she said.
“I’ve experienced what these people experience,” she said. “I was stuck for a little bit. I didn’t immediately say, ‘A private practice would be perfect.’ I sat there, and I didn’t have a coach or anybody to help me with it. I worked my way through it, and it took a little longer than it probably would have if I had a coach.”
Price has been offering personal coaching at her practice for two years alongside her counseling work. Her hope, though, is to eventually be able to focus on coaching full time because of the amount of people who need help working toward the next stage of their lives but don’t need therapy.
As she’s witnessed those people make choices that have led to more fulfillment, coaching has become her passion.
“It is very rewarding, and I can see a physical transformation,” she said. “They get brighter and hopeful and excited. It is a partnership, so I get to do that with them.”
Quest For Change
2760 W. Rasmussen Road
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