Marketplace: Riverhorse expands with new Main Street eatery, luxury lodging
Co-owner says additions elevate the well-known restaurant’s brand
June 9, 2017
For years, Riverhorse on Main has been one of the most prominent restaurants in Park City. But hungry Parkites or visitors no longer need a reservation to sample the culinary stylings of its chef, Seth Adams.
Over the winter, the restaurant's owners opened another establishment, Riverhorse Provisions, in the former Imperial Hotel, a historic building that has long sat vacant at the top of Main Street. The property features a coffee shop on the bottom level, while the second level includes an eatery that offers a range of breakfast, lunch and dinner dishes, as well as a gourmet market in which shoppers can purchase many of the ingredients that populate Riverhorse's recipes.
A separate lodging property, also owned by Riverhorse, occupies the top level of the building. The 1,500-square-foot living space is called the Imperial House and features four bedrooms, a common area that overlooks Main Street and a large chef's kitchen.
Adams, co-owner and executive chef of Riverhorse's properties, said the expansion was an opportunity to expand the restaurant's brand and further cement it as a Park City mainstay.
"There are a lot of great restaurants elsewhere that kind of have the same model, something attached to it that has retail, whether it's to promote the brand or sell cool food," he said. "But we felt it was unique to Park City."
For Adams, the opening of Riverhorse Provisions has been thrilling because it's allowed him to experiment and branch out beyond the formal dining setting of the other restaurant. The new eatery's menu, for example, is full of dishes that would be out of place at Riverhorse on Main, such as a gourmet burger, poutine, a pork belly BLT and breakfast meals like smoked brisket hash, an English muffin sandwich and French toast sticks.
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Additionally, many meals cost $12 or fewer, well under the pricing of much of Riverhorse on Main's menu. Making the Riverhorse brand more affordable for families was a priority, Adams said.
"We've wanted to do something like this for years and it's a fun challenge," he said. "We didn't want to just replicate what we're doing down the street. We wanted to try to promote it and make it better. We felt this was able to support the brand, not necessarily compete with it. … We can't put a burger on the menu at Riverhorse on Main, but we can make it the best burger in town here."
Additionally, customers can select a range of items at the market, from cuts of meat to fresh produce, to whip up Riverhorse-inspired meals in their own kitchens.
"It's convenient," he said. "People can walk down, and it's summertime so people are coming down and figuring out, 'Oh, I can buy that steak raw and put it on my grill.' That's a good deal."
While dishing up food is nothing new for Adams or Riverhorse, opening the lodging property upstairs is. Guests who stay at the Imperial House will have access to private parking off Main Street, personal concierge service and a private chef and bartender. Adams said converting the upper level into a luxury living space made sense because of its location looking out over Main Street.
"We want it to take off and be immensely popular," he said. "When we get momentum behind it, it's going to be just a fantastic property, and people will come again and again, year after year, because of where it is and the amenities we offer."
Adams said both Riverhorse Provisions and the Imperial House have received a warm reception. Longtime locals — not to mention City Hall — are delighted that an established Park City brand is occupying the long-vacant historic building. And the eatery and coffee shop have become a hub for Parkites for a drink and a bite to eat before work or on a lunch break.
"From what I hear, people are thrilled about it," he said. "They're excited that it is more approachable. When I'm downstairs, every day I see locals and people I've known for years that I don't see often because they don't always come to (Riverhorse on Main)."
221 Main St.
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