Park City Chamber/Bureau highlights behind-the-scenes faces of travel
Campaign recognizes contributions to town’s hospitality reputation
It’s the people behind the scenes who truly make Park City a prized travel destination.
That’s the message of the Park City Chamber/Bureau’s Faces of Travel campaign, unfurled May 9 in conjunction with National Travel & Tourism Week. Through May 19, the organization is spotlighting nearly 30 people who aren’t often in the headlines but who are critical to the town’s hospitality efforts in a display at the Kimball Junction Visitor Information Center.
Julianne Rosen-Carone, visitor services manager for the Chamber/Bureau, said everyone in town is aware of the contributions of people like ski resort executives Bob Wheaton and Bill Rock. But the organization wanted to highlight the hundreds of others who also play a big role.
“You always hear about certain people who are big faces in town,” she said. “You know all the big players that you see all the time. But sometimes maybe you forget that person behind the scenes that did something that made a visitor’s experience special.”
Parkites highlighted in the campaign include people from several industries, ranging from caterers to retail business owners to arts executives.
“It’s been really fun to reach out to people that didn’t expect it,” Rosen-Carone said. “That’s been a surprise to people. … It was really fun to make someone’s day and highlight people you don’t normally highlight.”
Katrina Kmak, youth and Spanish services librarian for the Park City Library, is one of the people featured in the campaign. She said it meant a lot to be chosen to participate, but added that there are hundreds or thousands of others who are also doing their part.
“I was so excited and honored,” she said. “There are a lot of really awesome people in Park City who do really awesome things. So I felt pretty special. It’s cool that they’re recognizing people who perform at many levels, even those who may not necessarily be a main attraction of why people travel here. People travel here to ski, but there are tons of people who make this community what it is and make it special.”
The recognition, though, is not reserved only for those featured in the Faces of Travel campaign. The Chamber/Bureau is encouraging others in town to highlight their own stories by posting photos or 30-second videos via social media with the hashtags #nttw17 and #visitparkcity.
Rosen-Carone is optimistic that will spark more long-term appreciation for the efforts of those who make a difference behind the scenes.
“We hope this will show not just the community but hopefully we can show the whole country how cool Park City is,” she said.
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