Park City Television sold to Deerfield Media
Programming changes geared toward community planned
A new era has begun for Park City Television.
The station announced Wednesday that Deerfield Media has acquired it from longtime owner Stanton Jones. Financial terms of the deal, which was finalized July 17, were not disclosed.
Deerfield Media owns or operates 10 stations across the country and has ties to television behemoth Sinclair Broadcasting.
Keefe Pulley, newly named general manager of the station, said in an interview that the sale represents a major opportunity for the channel, which is broadcast throughout Summit County and the Wasatch Front. Deerfield Media brings in resources that will boost the station’s operations and allow it to have a greater impact in the community.
Changes viewers will notice in the short term include a nightly news program the station will soon begin airing, as well as new local sports and entertainment programming.
“We’ve always tried to be part of the community,” he said. “But that’s really important to … Deerfield Media. And it’s important to me, too. So we’re hoping to push that even stronger and be more involved than we even have in the past.”
According to a press release, letting go of the station was a difficult decision for Jones, but he made the deal in hopes it will allow the station to flourish for years to come.
“Following a review of the many accomplishments of PCTV over the past 30 years and a desire to bring even more to the residents of Park City and the Wasatch Front, I decided it was time to associate PCTV with a company that would ensure not only the longevity of the station, but it’s continued partnership with the community,” he said.
One of the stations Deerfield Media owns is in the Lake Tahoe region of California and Nevada. Pulley said because of the market’s similarities to Park City, the company intends to develop programming that can be aired on both stations. Many of Park City Television’s advertisers would benefit from the added exposure in Lake Tahoe because of the demographic likenesses.
“We want to create a little synergy there,” he said.
Pulley added that the station also wants to increase its footprint along the Wasatch Front. Though its programming is geared toward Park City, and its core viewers are located in Summit County, the station is available in one-third of households in the Wasatch Front.
That’s one reason why the station is set to partner with KJZZ-TV in Salt Lake City, which will air some its programming beginning in September.
“That way, people can sample our product statewide because KJZZ has statewide coverage, all the way to St. George,” Pulley said.
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