Park City’s lodging association names new president | ParkRecord.com

Park City’s lodging association names new president

Greg Gendron was recently named president of the Park City Area Lodging Association. He says he is looking forward to leading the organization through a time of change in Park City, and that he is fortunate to be inheriting a well-run organization. His primary goal for his term is to increase the association s membership. (Bubba Brown/Park Record)

The story of how Greg Gendron ended up in Park City is similar to that of so many others who call the town home.

It was 1997, and Gendron, who grew up in New Hampshire, was exploring the West. He stopped in Park City to take in a winter of skiing. Then he simply never left.

"I’ve just been so fortunate since then," he said. "You come here for a winter season and you end up staying. Every once in a while, my wife and I will talk about where we would go, and there’s just no other place."

Now, 19 years later, Gendron is no longer just a visitor who decided to stick around — he has become one of the city’s leaders. He was recently named president of the Park City Area Lodging Association, one of the most influential groups in the town’s business community. He takes over for former president Chris Eggleton.

"Now it’s my turn to carry the torch and give back a little bit," said Gendron, who is the vice president of residential operations for the Stein Eriksen Management Corporation.

Gendron first became involved with the association in the middle of the 2000s, then joined its board of directors earlier this decade. He said he is eager to help shepherd the organization through a unique period in Park City’s history.

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"I’m very lucky that I’m inheriting a smooth-sailing ship, so there are no major issues," he said. "We have a great association and a very active membership base. We have done some things the last couple of years where we’ve moved the needle forward, and we’ll continue to move it."

The largest goal Gendron has set is to increase membership. Currently, the association has about 50 lodging members and 50 associate members, who are typically vendors, he said.

"Growing the association just gives current members more support from vendors and lodging," he said. "We’re a non-profit, so that’s the only reason to grow."

Gendron said current members are very active in the association, and in turn, the organization provides them with a lot of value. The group meets monthly to hear from guest speakers and to network, but the association also helps members stay plugged in to the heartbeat of the city.

"We act as a liaison to these other really important functions within the city, whether it be Park City municipal, the (Park City) Chamber/Bureau, Ski Utah or the resorts themselves," he said. "They’re at our meetings monthly, and the ability to hear from them and get updates and have a direct connection with them is certainly a benefit to our members."

Gendron is heading up the association during a period of change and growth in Park City. He acknowledged that many residents are apprehensive about the town’s future, but said he is confident in the leaders who have made Park City what it is today.

"It’s going to continue to change," he said. "Change is not always bad. I have great trust in the people who were here before, who have helped shape what we are today. Park City, there’s no doubt, is a community. Yes, the town is growing, but we’ve got highly intelligent residents and community leaders.

"As much as you hear that there’s so much growth, at the core is a select group of people and associations that really make this town go," he added. "Those are a lot of the people that really are the heart and soul of this community."

While Gendron is optimistic about the town’s future, he said he has another reason to feel confident. He is surrounded in the association by people with plenty of experience.

"We’ve got a great board of directors," he said. "We’ve got some elder statesmen and stateswomen who have been on the board for years. About half of our eight-member board have been on the board for about 30 years. So that’s a ton of experience to draw from. It makes my job easy."

For more information on the Park City Area Lodging Association, visit pcala.org.