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Pop up shop to showcase PC brands

Local business owners will explain their inspirations

Sharon Backurz’s Zhenzee fashion line has shoes with knitted patterns and images. The entrepreneur will be at the three-day BRANDed PC Pop Up Shop.
Courtesy of Suzanne Strong

BRANDed PC Pop Up Shop brands

  • Motherlode
  • Raptor Creative
  • Soul Poles
  • Stromma
  • Hugo's Coffee
  • Corrine Humphrey
  • Zuvii
  • Dori Pratt
  • Juanita Marshall Ceramics
  • KGEK
  • Kathy Cartier
  • Faceted Press
  • Art by Linda McCausland
  • Mark Maziarz/Rick Pieros
  • Skullcandy
  • Jewelry by Melissa
  • Lucky Penny Press
  • IKOS
  • Nan R. Gray
  • Mountain Body
  • Ritual Chocolate
  • RSB Designs
  • Zhenzee
  • Gnome in Your Home

Sharon Backurz thinks a product’s backstory is what makes it interesting.

The graphic designer is always curious to know if jewelry is made for fashion purposes, or if the idea of a toy came from a need to educate children.

Wanting to explore the narratives behind Park City’s vendors, Backurz approached Hadley Dynak to see if they could find a way to discover how local businesses started.

That’s when Dynak, executive director of the Park City Summit County Arts Council, and Backurz came up with the BRANDed PC Pop Up Shop that will feature more than 20 Park City brands.

The temporary three-day gallery opens on Thursday, Dec. 15, and continues through Saturday, Dec. 17, at 1351 Kearns Blvd.

Thursday’s hours are from 2-6 p.m. Friday’s are from noon to 8 p.m., and Saturday’s will start at 11 a.m. and go to 6 p.m. Entry for the pop up show is free.

There will also be a launch party at the same location from 6 to 9 p.m. on Thursday in addition to the three-day show that will display and sell jewelry, coffee, chocolate, shoes, toys and other products made by Summit County residents who Dynak calls makers.

“We’ll have DJ Matty Mo, some small bites and a cash bar,” Dynak said. “And a number of the brand founders are going to be doing these lighting talks, which are five-minute speed talks about their inspiration and who they are.”

Backurz said allowing a business or organization to explain their brand to potential customers or local supporters is a clever idea not often seen in the retail world.

“I think it’s a really novel retail idea to tell the story of the founders in a very narrative way and feature them how a magazine or a gallery would,” she said.

Mike Wong is excited to talk about IKOS, an organization with roots that trace back three years to when Wong and group of Park City High School students created an educational toy.

They came up with IKOS, a product that encourages kids to build spherical shapes.

“Growing up, everyone plays with Legos, or Lincoln Logs — the straight line building systems,” Wong said.

Children can use the pieces in the same shape to build spheres or abstract, curved creations.

“It’s a geometry principle: surface area versus volume,” Wong said. “We discuss it briefly in middle school and then we forget about it. It’s a simple way of educating people about spherical geometry, but with a toy.”

Wong plans on talking about where and how his product is made.

“One of our brand principles is that we are made in the U.S.,” he said. “We are actually made in Utah about two hours north from here.”

IKOS toys are made from recycled plastics that are melted and then molded into the toy’s pieces.

They can be found online at http://www.ikotoys.com or at JW Allen & Sons at 1675 Redstone Drive.

While Backurz is excited to hear about products such as Wong’s, she also will talk about her shoes and T-shirts.

Her line Zhenzee sells shoes with knitted patterns and images. Her shoes are sold at Joli in Redstone and at stores at Deer Valley Ski Resort.

She also started designing graphic T-shirts; One has an apple covered with the word “crab.”

Backurz said her graphic design career inspired many of the shirts.

“My T-shirts are very graphic,” Backurz said. “I’m very typography driven and have been a visual designer my entire career.”

She is currently selling the shirts online at http://www.zhenzee.com.

Excited to show their work, Backurz and Wong say they are most excited about seeing what else is on the Park City market.

“I’m eager to see people support a local company, local products and local people,” Wong said. “You don’t have to get stuff made in China. We have a lot going on in our own backyard.”

Dynak said the pop up shop is a test drive to see if such an event will work in Park City, but she hopes the show will be the first of many offered by the Park City Summit Arts Council.

The BRANDed PC Pop Up Shop will feature 21 Park City entrepreneurs and their products. The three-day event at 1351 Kearns Blvd starts at 2 p.m. Thursday, Dec. 15. There will be a launch party the same day that starts at 6 p.m. Friday’s hours are noon to 8 p.m., and Saturday’s go from 11 a.m. to 6 p.m. Visit http://www.brandedpc.org for information.


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