Powdr acquires event production company
March 27, 2015
Powdr this week announced the acquisition of Human Movement Management (HMM), an active entertainment and event production company that produces world-class mass participatory running races, festivals, triathlons, obstacle races, and outdoor events. Human Movement is the latest addition to Powdr’s unique portfolio of businesses that include mountain resorts, action sports camps, content production and media.
"I am excited to welcome (HMM co-founder Jeff Suffolk) and his team into the Powdr family," said John Cumming, chief executive officer of Powdr. "Jeff’s leadership in the events space couldn’t come at a better time for us as we look to evolve Powdr and provide an unparalleled platform to connect active lifestyle consumers across all of their passion points."
Over the last decade, HMM has produced some of the largest mass-participatory events in North America. HMM currently produces over 100 events annually, reaching over 1 million participants and spectators. These events include the Dirty Girl Mud Run, The Ugly Sweater Run, The Zombie Run, Rocky Mountain Triathlon, Rocky Point Triathlon and a series of Oktoberfest festivals across North America.
Founded by Jeff Suffolk and Aaron Sapiro, HMM has been named one of Inc. Magazine’s 500 fastest growing companies and one of Outside Magazine’s ‘Best Places to Work.’
"We have always used our passion, creativity and imagination to come up with our events and we feel like we found the perfect home with the Powdr family and it’s incredible team of people," Suffolk said. "We are excited to grow our existing events, but more importantly, work with the incredible Powdr platform to develop new and unique events and programming."