Simply Mac serves simple need
December 31, 2013
Cheers and applause filled the new Simply Mac store in Kimball Junction as one customer entered a pre-registered promotional code and won a MacBook Air laptop. The line behind the customer stretched outside the door and wound around the corner as they waited to enter their codes for a chance to win a laptop of their own, a 30-second chance to snag a free product from the store, an iPod shuffle, a t-shirt or a gift card.
Thanks to Simply Mac’s debut in Park City, Parkites with iPhones and Apple products have one less reason to make the 30-minute trek to Salt Lake City to take their phones, tablets or computers to an Apple Store. Simply Mac is yet another Apple-certified store and repair shop in town.
Vice president of marketing Tyler Dickman said part of the company’s strategy is to bring the Apple customer experience into smaller markets and make it more convenient. "Utah is our home we were founded eight years ago in Salt Lake City and it also makes sense for us to build stores around where we are able to manage them conveniently and explore that customer experience locally," he said.
Simply Mac is "an Apple specialist," meaning they are licensed to sell and service all Apple products. Dickman said they also have a trade-in program, which sells certified pre-owned products and gives credit for used Apple products like phones, tablets and computers to use for credit toward new products in the store.
As the Kimball Junction Village was being built up this summer, Dickman said the company became interested in the new commercial spaces and grabbed the opportunity. Two or three months later, Simply Mac is open for business.
Service technicians in the store go through extensive training with Apple, and Dickman said they have to be Apple-certified. Sales staff is also trained through Apple’s program and Simply Mac’s own program as well.
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The store not only handles all warranty and non-warranty repairs, it also offers a one-on-one training program for Apple products. "If you want to learn how to use your phone, tablet or computer, we can sit down with you and actually have an hour where we can help you personally to build a book out of your photo album, how to use your device or whatever else you want to do," Dickman said.
While there is not a "Genius Bar" like in Apple stores, Dickman said that is to make the experience much simpler. There is no need to make an appointment since it is a smaller store, but customers can enter and either sign in products that need to be sent through a full-service process or walk through a quick fix with a service technician if need be.
Dickman said the company has been looking to open a store in Park City for several years. "The population density is too small for Apple, but we go and find these areas that are not big enough for an Apple store but have a market that has a need that we can fulfill," he said.
Dickman looked toward the door as more screams of joy and another round of applause flooded the store. Another happy customer won one of the many prizes being handed out during the grand opening. "We are here, we love the local atmosphere, we love to support the local community and we are just grateful to be a part of it," he said.