Casa Bella furnishes ‘Dream Home’
The Ski Dream House is a symbol of what Casa Bella can do. The home, which has appeared in Ski Magazine, is a canvas for the designers to work their artistic strength without reservation.
"It’s where we kind of get to pull out all the stops and really shine," said Virginia Hoffman, Casa Bella design center manager. "It’s got beautiful architecture in an amazing setting. You start with a canvas like that and it’s a designer’s dream."
The luxury home, owned by Resorts West, is located in Deer Crest and has views of the Jordanelle Reservoir. It is roughly 12,000 square feet of the "ultimate ski house" with amenities to cover "what any skier would want," according to Joe Ballstaedt, chairman and CEO of Resorts West.
Ballstaedt says he has received calls from all over the country to rent, buy or see the layout of the home. The national attention should get Casa Bella more exposure as the business, located at Redstone Towne Center, is still in its infancy.
"It’ll bring some notoriety and spotlight where people can see what we are doing, they will see what we are capable of," Hoffman said. "It’s not your everyday project, that’s for sure."
The opportunity to help design the home is something Casa Bella owner Patricia Lucas is proud of. The opportunity, she says, is comparable to working with the Parade of Homes.
"This is a very exciting company. We are working with great team. The visibility of us nationally is very exciting for the staff," Lucas said.
The dream home team is also happy to be working with Casa Bella.
"Essentially, the final product still remains to be seen, but Casa Bella has been a part of the project from inception," said Lincoln Hoffman, marketing manager with Resorts West. "They’ve been to every meeting and have been a huge part in the look and feel, and maximizing open spaces."
Working on similar projects in the mountains surrounding Park City is one of the reasons Lucas decided to start the company locally, which has 16 designers
"Park City is really the best place of all to do interior design," Hoffman said. "You have the backdrop all season and it’s just a beautiful area."
Hoffman said she brings more than 20 years of interior-design experience to the company, which is similar to the other designers.
"We’ve joined experienced people together," Hoffman said. "My training was in New York, and there’s no better place than Park City to use it, because of the surrounding in Park City, it’s a fun place to practice."
Lucas was one of three business partners to start the company about two years ago and has found a refreshing release from a long career in corporate America. She started the company partly because of boredom.
"I retired and had a second home in Park City. I came out here and found that I was bored," Lucas said.
During her career, Lucas moved often, which helped spur her zeal for design.
"I moved 20 times and decorated that many homes and (interior design) kind of became a passion," Lucas said.
When she came to Park City, she found friends who had similar experiences and together they started Casa Bella.
"We thought we could provide a resource for second and tertiary homeowners," Lucas said.
Lucas took sole ownership in the company in June 2006. While she mainly works on the business side of the company, the creativity side is what drives her.
"I have an eye for color and furniture," Lucas said.
Casa Bella was formed mainly for vacation homeowners but has evolved into furnishing nearly any resident from first homeowners to large developers.
"We are a full service," Lucas said. "If you walked in to our design center, you could get not only interior design but we also sell appliances, hardware, lamps, the full scope of interior design."
Lucas wants her company to be able to adjust to individuals needs.
"We are trying to provide that wonderful creative piece that customers request," Lucas said.
Casa Bella has aligned itself with companies to provide styles like contemporary mountain, rustic elegance, traditional and mountain elegance styles.
"Customers can get any look or style they want," said Debra Demos, marketing manager for Casa Bella.
The designers she hires also take that mental approach.
"We care a lot about making sure that whatever we do, it fits the customer," Hoffman said. "We take what they like and incorporate it into a beautiful design. We don’t ever want to do a great design that overshadows personal taste."
The designers take pride in finished projects.
"It’s exciting to see it completed," said Roxanne Hepworth, a designer for Casa Bella. "In order to go through all of those phases and see a three-dimensional end-result that creates an incredibly beautiful living space for a family is very rewarding."
Casa Bella is located at 1640 West Redstone Center Dr. For more information, call 658-2244.
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