Celebrity SkiFest has become a Deer Valley Tradition
Park City residents and visitors may catch glimpses of actors Kevin Nealon, Larry David and Rosie Perez this weekend. They will be in town to help Deer Valley Resort kick off the 2012-13 season at the resort’s annual Celebrity Skifest.
Those three, among many other stars and athletes will participate in the event which will run from Thursday, Dec. 7, through Sunday, Dec. 9.
For 21 years, the event has been an important part of the Deer Valley Resort’s opening weekend, said Director of Marketing Colleen Reardon.
"The goal hasn’t shifted a lot these past two decades," Reardon said during an interview with The Park Record. "In fact, the goal is threefold.
The event opens the ski season in a celebratory fashion with a celebrity challenge race on Saturday and a Pro-AM Race on Sunday and serves as a vehicle to benefit for the Waterkeeper Alliance, Robert F. Kennedy Jr.’s nonprofit foundation that protects and preserves water from polluters around the world.
It also works as a marketing tool with Saturday’s celebrity race taped and scheduled to air on TV by CBS on Sunday, at 3 p.m. Mountain Time.
"First off, it’s fun to have races where skiing guests can come and watch and to have a number of celebrities, Olympians and other athletes in attendance," Reardon said. "The celebrity race will be on TV, which tells everyone that Deer Valley is open. And we have more than just winter-sports personalities join us because they come to raise money for the Waterkeeper Alliance."
The fundraising will take place at a dinner Saturday night that will feature cocktails, hors d’oeuvres and a silent auction, she said.
"This year, after the dinner on Saturday, we’re also going to host an intimate concert with Melissa Etheridge," Reardon said. "In the past we haven’t had the opportunity to offer any activity packages to local residents or visitors to attend these private portions of the events, but this year, we’ll offer three for the Saturday-night gala."
The packages will start at $1,250 and will include cocktails, dinner, attendance to the auction to hear Kennedy speak, and admittance to the concert.
"In the past, the only packages have been available to sponsors or people who are coming from the nonprofit," Reardon said. "This year, we opened things up."
"It’s been fun presenting this event, because it brings all the resort’s departments together to make it work," Reardon said. "It’s been really successful for us the past 21 years and has become tradition."
Deer Valley Resort will host its 21st annual Celebrity Skifest from Friday, Dec. 7, through Sunday, Dec. 9, with various events to benefit the Water Keeper Alliance. Celebrities, athletes and Olympians will be in attendance. Public packages are available. For more information, visit http://www.dvskifest.com/main.html.
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