Chamber/Bureau’s new hire for the new year
The Park City Chamber Bureau’s new International Sales and Marketing Manager Patton Murray tries to hide his post-ski flushed cheeks beneath a crisp button-down shirt and pressed pants.
Then he admits it.
This morning Murray showed Hot Ham Productions crewmembers, shooting a promotional video for Australia’s Quantis Airlines, where to find the powder on the slopes.
Mid-January, Murray took over for Lindy Butler, who had replaced Wendi Cuoto last June. Butler is currently engaged to be married and needed to travel less, according to Murray. She left on very good terms with the Chamber, he said.
Since starting Jan. 17, Murray appears to have jumped right into his new position. Already he has hosted a group from the United Kingdom, a group from Germany and two from Brazil.
"My first day, they sent me up with a group," he recalls, but he was more than prepared, he says.
Murray, 26, moved from North Carolina to Park City when he was in middle school. In 2002, he received degrees in Spanish and international business with a minor in Latin-American studies from the University of Utah. And after skiing for Park City High School’s team, he continues to coach seven-, eight- and nine-year-olds at The Canyons Resort’s Summit Ski Team.
After College, Murray left Utah to work in outside sales for the Boston Beer Company, the producer of Samuel Adams beer, in Monterey and Santa Cruz, Calif., but returned to Park City to work, among other things, at Prudential Real Estate, and later, teaching Spanish at the Winter Sports School in Park City.
In college, and in addition to some of his jobs, he worked in the hospitality industry in Park City, working for hotels and restaurants and more recently, one of Park City’s newer clubs, The Sidecar.
Murray finds his new job in international sales and marketing suits him well, he says.
"I feel like I’ve been doing this since I’ve lived here," he confesses. "With my background and education this really is perfect."
According to Murray, more than half of his summer in international sales and marketing will be spent on trips abroad to Australia, Germany and Mexico. Next week, he will fly to Brazil. While some people might be turned-off by all of the travel, Murray welcomes it. "Bring it on," he says.
But it’s not just the glamour of globetrotting that excites him. In college, Murray discovered he wanted to do more than simply travel for leisure.
For a year, he was able to study abroad in Spain, taking business classes in Spanish, and later, he spent three months of a summer break in Mexico City as an international trade analyst through the North Carolina Department of Commerce.
"In the past, I had the opportunity to go abroad for pleasure. In high school, I spent several summers in Chile to learn the language and work a little," Murray explains. "But working in Mexico on business gave me a different impression and showed me the importance of learning a culture, like when things move slower or when lunches take longer You have to be very open-minded."
Murray says that working for Samuel Adams gave him the tools to sell, but his understanding of marketing has a lot to do with his experience as a teacher.
On trips for the Chamber/Bureau he visits tour operators and delivers PowerPoint presentations about Park City.
"There are people who really don’t know that there’s skiing in Utah even in the United States," he says. "Basically, what I’ll be doing on these familiarization trips is educating people about Park City, which is really the part I like the best."
Between trips, Murray works with The Canyons Resort, Park City Mountain Resort and Deer Valley, and helps the Chamber/Bureau organize sales missions and marketing strategies.
The job is busy non-stop, Murray reports, and he’s still learning to build relationships and learning Portuguese. There’s "definitely a learning curve" to the job, but he suspects he might have close to 80 percent of the job down already.
"I get to represent and promote the city that I love on an international level. I get to be a part of the community and a part of the future of Park City. It’s exactly what I want to do," he says.
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The opposition to a proposal for a development at Park City Mountain Resort has enlisted a veteran of the intense dispute regarding Treasure, which unfolded over the course of years and offered some parallels to the talks regarding the PCMR project.