Company redefines vacation lodging options
Vacation rental properties are a $25 billion business. Property management companies, however, are often small businesses. How can small companies hope to get noticed in the gigantic world of global vacation lodging? Julian Castelli, CEO of VacationRoost.com says he has the answer.
VacationRoost.com wants to be the Travelocity or Orbitz of vacation rentals. It has the marketing tools and sales channels, Castelli said, to direct visitors from anywhere in the world to rentable houses and condos in Mexico, the Caribbean and the U.S.
It also provides the ability to compare the cost of something like a three-bedroom condo in Park City; Vail, Colo. or Lake Tahoe, Nev.
Mountain Reservations is a flank brand of VacationRoost.com located on Prospector Avenue. The reservation specialists in Castelli’s office there are familiar with Park City so that if someone in Florida called looking to rent a home they could tell them the difference between Silver Springs and Silver Summit.
"The vacation rental property business just hasn’t evolved like other parts of the travel industry. We bring experts to help it catch up," Castelli explained. "We bring inventory together and offer tools."
George Trevino, CFO and COO, said he’s excited about his company’s ability to arrange package deals and bundle services. If someone wants to ski in Colorado, the site can help them rent a place to stay and book lift tickets as well.
"It’s one-stop shopping," he said.
Dan Bischoff, content manager and editor, said the service is perfect for Summit County families trying to find lodging for visiting friends and relatives.
VacationRoost.com can link to 6,000 available properties in the Park City area. Castelli remembers being assigned to find lodging for family coming for the Olympics in 2002. Because of his work experience he knew where to look, but finding affordable rooms for a big family is a daunting task, he said.
Renting a home is usually cheaper than reserving three or four hotel rooms, and offers greater privacy and more amenities, Castelli said. In this economy, travelers are looking to save money in every way; renting a home with a fully-stocked kitchen allows visitors to prepare their own meals.
Local property management companies do so well because avid skiers know the benefits to renting a Park City home. VacationRoost.com has the ability to link every traveler interested in Park City to local properties, said Michelle Hagen, chief marketing officer.
Hotels shoot for 60 percent occupancy, but historically property management groups have been happy with 30 percent. VacationRoost.com hopes to make the process of finding a property easier and improve those vacancies, Castelli said.
Trevino said the growth of the company in places like Mexico, the East Coast and the Caribbean is exciting to them not only because of improved business, but because its growth benefits the entire travel industry and creates mutually beneficial relationships.
1918 Prospector Ave.
Support Local Journalism
Support Local Journalism
Readers around Park City and Summit County make the Park Record's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
Park City readies gathering about contaminated soils amid continued worries about health, environment
Park City next week has scheduled an informational event centered on the municipal government’s controversial efforts to develop a facility to store soils contaminated during Park City’s silver-mining era.