Condos for lovers of powder, not powder rooms
August 6, 2010
Park City has vacation rentals fit for A-list celebrities and heads of state, but the founders of Park City Crash Pads felt the needs of regular people weren’t being met.
Todd Hageman, Darryl English and Jennifer Sletten Sachs started the company last fall to offer high-quality condominiums with modern amenities to people looking for value.
Hageman has 14 years of experience in hospitality management in resort towns. He’s worked for corporations like Marriott, and local firms like the now-closed David Holland Resort Lodging.
He said he has an intimate understanding of what skiers are looking for in lodging and what draws them to the consistency of corporate hotel chains.
As the name implies, Park City Crash Pads isn’t trying to attract luxury travelers. The company serves vacationers wanting modest, affordable and high-quality units, he said.
"It’s a different name to stand out from the vanilla-sounding names in town," he said. "We’re trying to do things differently."
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Park City Crash Pads also guarantees the same level of cleanliness and amenities travelers expect from corporate chains.
"Cleanliness is No. 1 in the value market," he said.
For example, the housekeeping staff only uses washable duvet covers so every piece of bedding is cleaned before each arrival.
The guaranteed amenities include flat screen televisions, iPod doc alarm clocks and high thread-count organic sheets.
"I’m at a point in my life where I don’t want to stay in a dump to save a buck," he said.
Unit owners have jumped on board with this program because they see the benefit, he said. Park City is not a new town; it has hundreds of older units that no longer fetch $1,000 per night but are still in great locations with quality furnishings.
Hageman said many owners feel they get second-rate service from vacation-rental managers prioritizing the luxury units. targeting a specific kind of traveler and guaranteeing high-quality amenities, Hageman is able to keep their units booked.
When a traveler visits a company’s website and sees a full range of units, it’s hard for them to find what they’re looking for, he said. Hageman is developing the brand so people know they’ll find what they want. That helps marketing dollars go further, as well, he added.
"We’re not going after the people who wear fur and want Viking stoves and sub-zero freezers. We want the mountain enthusiasts looking for a clean place to stay but who also want nice amenities," Hageman said.
Most of the condominiums are in the Prospector, Old Town and Resort Center neighborhoods.
The website is advanced with custom content and is updated frequently to stay current with market rates and specials, he said.
Park City Crash Pads is not trying to be everything to everyone, he said, but it is guaranteeing amenities no one else is so guests know what they can expect with their stay.
Park City Crash Pads